Conferences

Puerto Rico’s largest gathering of bloggers and social media influencers celebrates its 3rd consecutive year with a series of panels dedicated to explore the different ways of Self Expression on social media networks. Bloggers, video bloggers and micro bloggers will converge to share their motivations and the secrets of their success amidst the rapidly growing field of social media influencers.

So… what’s wrong with Hispanic Marketing? Maybe we have done it to “ourselves” for marginalizing what it means to truly reach the emerging minority majority. So in a new world where Hispanic Marketing does not equal “Spanish Marketing”, what should we do as business leaders and marketers? By Liliana Gil, Cultural Intelligence™ Officer, XL and host of Moments2CultuRise Available on HispanicCMO.com

Hispanicize and Univision Communications Inc. have joined forces to provide free in-depth communications training to non-profits serving Latino communities through a program: “Latino Social Media for Social Good.”

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fourth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 11, 2011.

Major brands ranging from toy manufacturer Mattel to drinks giant Coca-Cola and from sportswear specialist Puma to electronics powerhouse TDK, are heading to MIDEM 2011 confirming the pivotal role that music plays in establishing brand awareness with clients.

The Association Of National Advertisers is offering links to videos of the major presentation during the 2010 ANA Multicultural event FREE of charge.

McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.

As a follow up to our 2010 Association of Hispanic Advertising Agencies Annual Conference, we wanted to thank those who were able to attend and provide an update on a few points of interest
if you missed us.

Podcasts from our industry’s leading experts are now available for download on AHAA’s iTunes channel.

Lapiz took top honors at Ad Age’s 12th Annual Hispanic Creative Advertising Awards winning Best of Show for the radio spot “Batalla” promoting Procter & Gamble’s Bounty brand. LatinWorks joined Lapiz as the most awarded agencies with LatinWorks picking up seven awards in four categories for its Cine Las Americas work alone. The winners were announced at an awards gala held Friday night, October 8th in Miami, at the end of the AHAA Annual Conference.

Singer, songwriter and host of his own Spanish-language program La Esquina on Mun2, Pitbull will share his experience and success story with advertising professionals at the Association of Hispanic Advertising Agencies (AHAA) Annual Conference. The hip-hop rapper will be joined by Ruben Leyva, president of Sony Music U.S. Latin, and together they will address the challenges, opportunities and compromises, both personally and professionally, involved with creating stellar performers in today’s changing entertainment marketplace.

Latin Grammy Award-winning artist Juanes will be sharing the importance of giving back to our communities on Thursday, October 7th at 5:30 p.m., at the AHAA Conference. To reach out in service and show support for his humanitarian message, AHAA and Arbitron are offering an exclusive opportunity to volunteer while in Miami.