Agencies are being challenged to innovate in response to market pressures and brand demands: retooling, re-energizing, and re-inventing their business enterprise. No longer is it business as usual in the advertising and marketing profession, and as a result, the Association of Hispanic Advertising Agencies (AHAA) has taken action by moving to one annual conference, which will be held October 6-8, 2010 at the Hyatt Regency in Miami. Agency principals, as well as specialists in media, research, account planning and management, and creative will join together to discuss the pressing issues and opportunities facing marketing professionals who specialize in the Hispanic market.
Conferences
AHAA’s 2010 Annual Conference.
AHAA will be holding it’s annual conference and has developed content that will stimulate attendees from all agency disciplines as well as all agency partners. For the first time, we are inviting clients to join us, to experience a conference that delivers content at an elevated level. We all know the importance of the market. We’re in it. We will join together to discuss what’s next and learn from those who face the same challenges we do yet were able to overcome them to elevate the market and business.
HPRA New York Launch Event
Last night the Hispanic PR and Social Media community descended on Times Square for the inaugural event of the New York chapter of the Hispanic Public Relations Association. Over empanadas and sangria, PR executives networked and bonded with one another. It was the first time so many Hispanic PR professionals from the Tri-State area gathered in one room and toasted one another… but it won’t be the last.
AVAILABLE on HispanicPRpro.com
Texas Hispanic Upfront POSTPONED.
The second Texas Hispanic Upfront, to be held on June 17 and 18, 2010 at the historic Aztec Theater in downtown San Antonio has been postponed indefinitely.
Texas Hispanic Upfront Draws Networks to San Antonio to Woo Ad Community.
In a year that is again seeing major shifts in the Upfront season, perhaps the most innovative and exciting change is happening in San Antonio. On Thursday, June 17th, SAVisión, the Hispanic marketing arm of the American Marketing Association, will host the second Texas Hispanic Upfront.
Hispanics Beyond Broadband: Leveraging Video & Web 2.0 to Facilitate Online Conversations.
Join PR Newswire for a FREE webinar as our expert panel discusses how brands are successfully utilizing online video to engage Hispanic audiences.
10 Important Reasons To Attend The NGLC Conference.
As I write this blog entry with just a few days to go until the NGLC Conference, I’m remembering the last piece I wrote about five years ago entitled “Time to Bake a Bigger Pie.” It touched upon the importance of our industry embracing the entire U.S. Hispanic market opportunity (or “pie,” as we sometimes refer to it), and the potential ramifications of not fully leveraging all segments. Published by David Chitel. To read El Blog CLICK above.
