Conferences

U.S. marketers are not effectively reaching the burgeoning population of U.S. Hispanics because, according to Association of Hispanic Advertising Agencies.

In many ways, Hispanic behavior and perceptions are significantly different from those of Anglos, AAHA Chairman Carl Kravetz told the ANA Multicultural conference. | ALSO: Comment on this article in the “Your Opinion” box below.
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Chairman Carl Kravetz, most marketers “are not speaking” that demographic’s language — but he made clear he was not talking about Spanish.

By Laurel Wentz
Courtesy of Advertising Age

Al Aguilar, CEO of Creative Civilization; Ernest Bromley, CEO of Bromley Communications; and Lionel Sosa, CEO of MATT.org and will share the stage for the first time in almost a decade to provide insight on the rapidly changing and expanding environment of the Hispanic Market.

The co-founders of the original Sosa, Bromley, Aguilar & Associates, which is now Bromley Communications, the largest Hispanic market advertising agency in the country, currently advise and consult with corporate giants, company presidents, and aspiring Hispanic marketers throughout the county.

Hispanic radio is a market within a market. Radio will see Hispanic formats for all demographics in most markets, as it offers radio’s biggest growth potential. It is being implemented or considered by all radio broadcasters, not just those already in the format.

As an industry within an industry, Hispanic radio broadcasters have an opportunity to shape the future for both. To avoid competitive fighting, Radio Ink is calling for unity among Hispanic radio broadcasters to seek ways to build this industry together and grow radio’s overall share of revenue. The two-day event will be held May 22-23, 2007, in San Antonio, Texas, at the Sheraton Gunther Hotel.

Our moment has arrived! Together with HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA), I am excited to announce the creation of the first-ever awards to recognize our discipline — The HispanicAd.com Account Planning Excelencia Awards. Alex G-Pallete, President of the Jury and Managing Partner – Director of Account Planning / The Vidal Partnership.

The Association of Hispanic Advertising Agencies (AHAA), recognizing the importance of the immigration issue to the Hispanic community (the population from which we emanate and which we serve), is compelled to take part in the debate. However, rather than engaging in the political or emotional arguments that abound, AHAA is interested in focusing discussions on the economic impact that immigration action, particularly the deportation or criminalization of illegal immigrants, would likely have on the US economy.