Conferences

As brands look for new and innovative ways to meaningfully connect with consumers, entertainment, word-of-mouth marketing, and social media have never been more important. With its registration page now open, AHAA: The Voice of Hispanic Marketing has confirmed that Roberto Rodriguez, award-winning director and maverick in the entertainment business; Jonah Berger, author of best-selling Contagious: Why Things Catch On; and Christian Martinez, head of sales of U.S. Hispanic at Facebook, are joining a powerful roster of marketing elite at AHAA’s 2014 “Thinking Under the Influence” Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30.

Sabor Latino, a food industry trade show, will showcase products and services from this growing food and beverage sector on May 13 and 14, 2014, at the Pasadena Convention Center in the Los Angeles market.  The trade show and symposium will provide a marketplace for grocers, restaurateurs, schools, hotels, hospitals, foodservice, and food and beverage professionals to engage with suppliers and manufacturers of Latino food products and services.  From what’s trending to the authentic and healthy, the show will feature an exhibit floor, workshops, cooking demonstrations, and a symposium.

As the influence of the Hispanic demographic impacts pop culture, purchasing behavior and technology adoption, the marketing industry is evolving with brands shifting their strategies to develop innovative and creative initiatives catering to a core audience of multicultural consumers. AHAA: The Voice of Hispanic Marketing is leading the charge in bringing together some of the most powerful Chief Marketing Officers for its annual conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, with a theme of “Thinking Under the Influence: The Next Five Years.”

The 2014 Multicultural TV Summit & Leadership Awards, being held on Tuesday, February 4, 2014 at the Grand Hyatt in New York City, will feature leading on-air personalities as well as top advertising and TV executives in a series of three keynote discussions. The first, featuring the Rev. Al Sharpton, host of PoliticsNation on MSNBC, and Jose Diaz Balart, anchor of Noticiero Telemundo on Telemundo, will focus on the impact that television news programming will have on multicultural voters in regard to the 2014 mid-term elections. Another keynote session will feature multicultural market authority Esther “ET” Franklin, who leads the creative vision for the Human Experience Strategy Network at the Starcom Mediavest Group, on how to effectively target consumers within different multicultural segments, such as LGBT, African American and Asian TV audiences.  A third keynote session will be a candid conversation about the impact that sports fans from various multicultural segments will have on the future of sports TV. It features the legendary sports journalist Stephen A. Smith and Lino Garcia, GM of ESPN Deportes, who is a multicultural TV pioneer and has led the Spanish-language network since its launch 10 years ago.  

The National Academy of Television Arts & Sciences (NATAS) announced three new categories in each of its national competitions to recognize excellence in Spanish-language television programs.

Horowitz Associates announces a call for speakers and sponsors for the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom.

The South by Southwest (SXSW) Conferences & Festivals is internationally renowned to be a stage for innovation in the areas of film, music, interactive technology and more. SXSW is excited to announce its newest initiative, SXAméricas. SXAméricas is a programming track within SXSW that will bring together leaders and innovators from the U.S. and Latin America.

Broadcasting & Cable and Multichannel News have announced an esteemed panel of eight individual and impartial judges for the 2014 Multicultural TV Leadership Awards, being presented Tuesday, February 4, 2014 during the Multicultural TV Summit in New York City at the Grand Hyatt.
 

Consumer technology marketing veteran, Monica Vila, who co-founded The Online Mom, a website that provides a healthy understanding for the positive role technology can play in a family’s life, will be headlining the annual Hispanic Achievement and Business Leadership Awards (HABLA) events in Atlanta, Charlotte, Orlando, and Houston. The events, which are presented by Verizon and hosted by Lanza Group, LLC, will recognize the achievements of Hispanic business and community leaders in these four markets.

  NGL Media announced the launch of the first ever Latino Digital Video Summit hosted by Disney ABC Television Group, taking place in Los Angeles on Tuesday, October 29th on The Walt Disney Studio Lot from 2pm – 7pm.

   “Thinking Under the Influence: The Next Five Years,” taking place at the Eden Roc Renaissance Hotel in Miami from April 28-30, will once again bring together the highest caliber of speakers, including notable newsmakers, CMOs and industry experts, to showcase the best of Hispanic and Latin American marketing and creativity.

The ANA (Association of National Advertisers) announced the winners of the 2013 Multicultural Excellence Awards, which recognizes ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2012 and June 2013.

  Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.

Each year, one corporation or organization is selected to receive this award in recognition of that company’s outstanding contributions in service to Hispanic television audiences. Time Warner Cable has established a long history of leadership in serving this audience through noteworthy accomplishments in its lineup of targeted programming choices, Hispanic marketing efforts, outstanding bilingual customer service, community outreach and its ranks of employees. Time Warner Cable also owns and operates NY1 Noticias in New York City and the nation’s first Spanish-language Regional Sports Network, Time Warner Cable Deportes.

Joe Uva, Chairman of NBCUniversal Hispanic Enterprises and Content, Lia Silkworth, EVP, Managing Director for Tapestry, Starcom MediaVest Group and Marla Skiko, EVP and Director of Digital Innovation for SMG’s Multicultural Division, will be the keynoters for the morning sessions at the 11th Annual Hispanic Television Summit, presented by television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

The Hispanic Public Relations Association’s New York Chapter announced the creation of the HPRA-NY Scholarship Program to assist New York area students of Hispanic descent (origin) achieve their educational goals. The program recognizes outstanding undergraduate academic achievement and community service among students who are pursuing a career in public relations and related communications fields.

The ANA (Association of National Advertisers) is now accepting entries for its 13th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising and marketing campaigns.