Conferences

As the number of Hispanic professionals and community leaders continue to grow, it is fitting that the annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon, which is presented by Verizon and produced by Lanza Group, LLC, is also expanding. Charlotte, NC and Orlando, FL were added in 2012, this year; Houston has been designated as the latest addition to the HABLA Awards.

The 2013 ahaa annual conference concluded Wednesday afternoon in Miami Beach, Fla. with a resonating presentation from Leo Burnett Worldwide Chief Creative Officer Mark Tutssel, who singled out the Latin world for its “great love of creativity.” However, his presentation focused on the notion that the “tectonic plates of global marketing” are continually changing, thus putting marketers in a continuous battle to gain people’s attention. By Adam R Jacobson, for HispanicAd

The second day of the three-day ahaa conference in Miami Beach, Fla. started off on a political note, as Democratic San Antonio Mayor Julian Castro suggested that attendees look to Texas to gain a peek at what the rest of the U.S. will eventually look like in the coming years. By Adam R Jacobson, for HispanicAd

When CEOs, CMOs, top marketers, industry movers and shakers, plus a formidable list of brands and companies all converge to celebrate the powerful influence of the Hispanic consumer on their bottom line, it is the marketing conference of the year. And it is at this conference that AHAA: The Voice of Hispanic Marketing, will honor Walmart with the first annual Marketer of the Year award.

The 2013 “Billboard Latin Music Awards Presented by State Farm” for the first time will also shine a spotlight on several talented new artists whose original creations celebrate the passion and culture of what the awards show has come to represent. Following a public call for entries, Telemundo Media and Billboard, in partnership with the Wynwood Art Community, have commissioned six young, rising artists to create original music murals inspired by different genres of Latin Music, entitled “The Art of Music” presented by State Farm.

No AHAA Conference would be complete without breaking research, award-winning case studies and in-depth breakout sessions designed to keep marketers at the top of their game. That’s why AHAA and Círculo Creativo, announced it has added Walmart to its illustrious list of CMO Chats and former U.S. Treasurer Rosario Marin to its keynote speakers. To complement the robust list of C-suite speakers and industry trendsetters, AHAA will reveal the results of two comprehensive studies – one that delivers a deep dive into Hispanic generations, the other which focuses on the affluent Hispanic. In addition, AHAA has partnered with Effie to showcase P&G and Kraft, this year’s award-winning effective marketing campaigns.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces extended deadline for the second annual U.S.H. Idea Awards. To accommodate the high demand of participants, entries will be accepted until Monday, April 22nd, 2013 at 6pm EST.

This past week, we spent considerable time at the Hispanicize event in Miami Beach.

The Hispanicize team needs to be commended for their ability to bring together Hispanic female bloggers from their owned and operated blogger network Latina Mom Bloggers. The ladies were flown in and put up for a couple of days in fabulous Miami Beach for an all expenses paid soiree to create and demonstrate critical mass to entice advertisers.

As the 4th event in the Hispanicize series, the event organizers have demonstrated that they can improve it from year to year, but need to stick to their core audience.

To read more available on HispanicAd.com’s El Blog, HispanicCMO.com and HispanicPRpro.com

Billboard announced the finalists for the third annual Billboard Latin Music Marketing Awards, sponsored by Telemundo and mun2. The awards recognize the integration of music and marketing by honoring agencies and labels that had successful campaigns during the past year and are a reflection of the new trends in Latin Music Marketing and new forms of innovation and creativity in the industry.

AHAA is pulling out all the stops for its 2013 Conference. With a strong agenda already jam-packed with C-suite leaders and industry experts, AHAA continues to add A-list speakers making this the marketing conference to attend.

The business of Multiethnic TV is getting its due recognition on April 17 at the Hilton Hotel in New York City, when two leading industry publications, Broadcasting & Cable and Multichannel News, will present the first-ever Multiethnic TV Leadership Awards.

Don Omar will join Doug McVehil, SVP, Music Programming, Talent & Content Operations for VEVO and Billboard’s Editorial Director, Bill Werde, for a compelling discussion on how artists can maximize their presence and revenue in the world’s leading all-premium music video and entertainment platform.

Gloria Estefan will sit with Leila Cobo, Billboard’s Executive Director of Latin Content and Programming, for an in-depth conversation about her new album, her Broadway show, her multiple businesses, and remaining Number 1 on the charts. The Queen of Latin pop, Gloria is credited for being one of the most successful crossover artists of all time.

Eleven executives representing Condista, Comcast, Dish, Fox Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision and Verizon within the fields of advertising, programming, marketing, digital and pay television have been named as the members of the first-ever class of winners of the Multiethnic TV Leadership Awards to be presented by Broadcasting & Cable and Multichannel News at the NY Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon Ceremony.

AHAA, in partnership with Círculo Creativo, has announced its most powerful conference agenda to date. Four C-suite level executives have signed on to spearhead a series of can’t-miss sessions taking place at the AHAA 2013 Conference between April 29th and May 1st at the Eden Roc Renaissance Hotel in Miami. In addition to WPP CEO Sir Martin Sorrell, AHAA announced the following additions to its lineup: Laurence Boschetto, CEO and President of Draftfcb; Adam Ostrow, Chief Strategy Officer of Mashable; Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide.

Debra Lee, the Chairman and CEO of BET Networks, will join Rubén Mendiola, the VP and GM for Multicultural Video Services at Comcast, and Dave Shull, SVP of Programming at Dish, as the featured keynote interview guests at the Multiethnic TV Leadership Morning Program, presented by Broadcasting & Cable and Multichannel News

Mayor Castro to provide keynote address at the AHAA 2013 Conference.

Florida International University’s School of Journalism & Mass Communication (SJMC) announced its plans to hold the Hispanic Marketing Communication: Bridging Culture and Behavior Conference, on Nov. 7 – 8, 2013, at its Biscayne Bay Campus.

Círculo Creativo in partnership with AHAA: The Voice of Hispanic Marketing announces that call for entries for the second annual U.S.H. Idea Awards are now open through April 1st, 2013. The award ceremony is aligned to Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising. The Awards will recognize the best creative work in the field at its ceremony at the New World Center in Miami, FL on Tuesday, April 30th, 2013, as part of the AHAA 2013 Conference.