Digital

Not only do marketers need to rethink how they manage the customer journey experience across the ENTIRE funnel, but they also need to identify and leverage their unique growth drivers to maximize their investments and act more strategically.

Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.

In an era of big data, personalization is critical for marketers looking to develop authentic and meaningful relationships with consumers. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants.

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has such a relationship.

This glossary aggregates many of the terms and acronyms used to provide clarity amid a quickly evolving and important space in the broader media industry.

Marketers aim to boost cross-channel consistency as people return to in-store shopping

Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.

As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago. Just as it has in the U.S., the market where Netflix was born, connected TV (CTV) adoption and streaming enablement are redefining how global consumers are spending their TV time.

According to Nielsen’s newest iteration of the Audio Today Report, radio listening is at its highest levels in 16 months. Radio remains America’s top weekly reach medium, and an essential part of the daily media diet for millions

Audacy announced the launch of 1010 WINS Noticias.com, a multiplatform, Spanish digital audio offering for 1010 WINS (WINS-AM).

NBCUniversal Telemundo Enterprises announced the creation of a new Hispanic Streaming business division exclusively dedicated to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms.

Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order

A new study looks to demystify the details surrounding the reach, frequency, and ROI of connected TV

We spend an awful lot of time talking about Cookiepocalypses and Apple ID nightmares and the end of the open web- when brands don’t seem to care.  By Mike Shields / Founder of Shields Strategic Consulting.

Spanish Broadcasting System, Inc. has named Miami native executive Donny Hudson, as EVP of Local media for radio/TV & digital for all SBS markets, and will also retain his role as General Manager, working out of the SBS offices in Miami.

According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.

In this episode Fran connects with Diego Naranjo Digital Media Director, WOW MKTG regarding his career journey, digital transformation and what’s next. Diego also shares his advice for the younger generation.

Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. 

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.