Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. According to Bloomberg, an estimated $255 million is now spent on influencer marketing every month. With a buy in like that, what’s the ROI? EMarketer reported that advertisers earned an average of $6.85 for every $1 they spent on influencer marketing.
Government
Connected Devices are Connecting Data and Privacy
Currently, there are about 8.4 billion connected devices worldwide, up 31 percent from 2016 according to Gartner’s estimates. The consumer segment is the largest user base of these devices with 5.2 billion units being utilized in 2017. These devices represent 63 percent of the overall number of present applications. We can only expect these numbers to continue growing exponentially. These astonishing statistics show a radical shift in how consumers are receiving and transmitting data about themselves. However, with this technological advancement comes numerous privacy issues.
News Media Alliance Calls for Legislation to Address Impact of Digital Duopoly on News Organizations
The News Media Alliance – representing almost 2,000 news organizations – called on Congress to allow publishers to negotiate collectively with dominant online platforms. The objective is to permit publishers to have concrete discussions with the two dominant distributors of online news content, Google and Facebook, on business model solutions to secure the long-term availability of local journalism produced by America’s newsrooms.
Study Reveals Consumer Knowledge of Government Regulations [REPORT]
Ipsos study reveals consumer knowledge on government regulations of products and ads.
House Members Agree: Protecting Advertising is Crucial
Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.
Critical Juncture on Compelled Disclosures
The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.
FTC Fires Warning Shot On Influencers
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.
The Sky is Not Falling on Privacy
Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.
Advertising Trade Associations Urging Rapid Congressional Action on FCC Broadband Privacy Rule
The American Association of Advertising Agencies (“4A’s), American Advertising Federation (“AAF”), Association of National Advertisers (“ANA”), Data & Marketing Association (“DMA”), Interactive Advertising Bureau (“IAB”), and Network Advertising Initiative (“NAI”) issued the following statement in support of Senator Jeff Flake and Congressman Marsha Blackburn’s recently introduced Joint Resolutions disapproving of the Federal Communications Commission’s (“FCC”) broadband privacy regulations.
ANA Warns FCC about its Latest Set-Top Box Proposal
The FCC’s latest proposal relies on apps to be developed by pay-TV providers and then licensed to third parties for use on their own platforms and networks. At this point, though we’re not sure just how, the FCC sees itself as the arbiter of such agreements and intends to take enforcement action against discriminatory or unreasonable behavior in apps’ implementation.
Campaign in Spanish to encourage adventures in forests, parks and public lands
Latino youth voices sharing positive experiences in nature are the driving force behind a new Spanish-language radio campaign Hispanic Communications Network (HCN) is launching in partnership with the U. S. Forest Service (USFS).
Not all Puerto Rico Broadcasters get FCC Fee Relief
The FCC has declined to review a proposal submitted by the Puerto Rico Broadcasters Association and Arso’s UNO Radio Group – owner of island-wide cadenas Salsoul, Hot 102, Fidelity and NotiUno, to have new FCC application fees discounted for broadcasters in the U.S. commonwealth. By Adam R Jacobson – Radio + Television Business Report
FTC Spanish-Language Video Tells How to Spot and Report Imposter Scams
Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.
New York’s Ethics Commission Goes After PR Pros
According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?
Government Preps 2020 Census Communications Contract Review
The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.
ACA Bumpy Rollout Learnings for Customer/Patient Experience [INSIGHT]
The Affordable Care Act (ACA) opened enrollment just two months ago and, while much has been said about the government’s implementation, little has been said about the consumer’s journey or the role the health insurance companies play-or not play-along the way. A recent assessment of a few State-based Market places1, State-Federal Partnerships2, and Federally Facilitated Marketplaces3, shows that many Hispanics, the greatest source of growth of eligible uninsured in key markets, have great challenges to engage through ACA.
TxDOT reaches out to Hispanic Drivers About Dangers Of Drinking And Driving
TxDOT’s awareness campaign, Toma> Maneja> Carcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes.
Enjoy a safe President’s Day holiday.
The original version of the holiday was in commemoration of George Washington’s birthday in 1796 (the last full year of his presidency). Washington, according to the calendar that has been used since at least the mid-18th century, was born on February 22, 1732. According to the old style calendar in use back then, however, he was born on February 11. At least in 1796, many Americans celebrated his birthday on the 22nd while others marked the occasion on the 11th instead.