Interactive

A new Facebook page for Kmart called Latina Smart – a social media platform created to celebrate and support the success and achievements of Latinas across the US.

The campaign is titled “Explora” and is tied to the TV commercial “Shapes”; it invites consumers to play an online game replicating famous landscapes.

fnbox, a Latin American technology company which focuses on creating global and scalable Internet businesses presents an internet market research & outlook on the Latin American Market. DOWNLOAD REPORT HERE.

Apparel accounts for more of US teens’ spending than any other category, but for most teens, shopping for clothes is still an in-person social activity that happens at brick-and-mortar stores.

The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 16% from Q4 2009 and 19% from Q3 2010.

According to a new report from The Nielsen Company that looks at family dynamics, media and purchasing behavior trends, American households are getting smaller, growing more slowly and becoming more ethnically diverse than at any point in history. Diversity in all its dimensions defines the emerging American Family archetype, with no single cultural, social, demographic, economic or political point of view dominating the landscape. In short, Ward and June Cleaver have left the building. The white, two-parent, “Leave It to Beaver” family unit of the 1950s has evolved into a multi-layered, multi-cultural construct dominated by older, childless households. Download Report Here

As the number of US internet users and mobile device owners continues to increase, so too does the amount of online advertising channels available to local marketers looking to capitalize on this growing audience.

The mobile web has garnered a lot of attention in the last year. It has evolved rapidly and changed dramatically. In a short period of time, it’s challenging the richness and immersive experience of native apps while offering an environment that permeates every aspect of a mobile strategy – from apps, to mobile ads, to SMS/MMS, QR codes, to mobile websites themselves. DOWNLOAD REPORT HERE

Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users—especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.

Burst Media released the results of an online survey of 1,475 moms* that found, despite hectic lives, moms carve out time daily to go online. Nearly one-quarter (23.1%) of moms are online for personal use four or more hours daily and another 49.3% spend between one and three hours online per day. The study shines the spotlight on just how important a resource the Internet is for moms, specifically the finding that two-thirds (64.7%) of respondents say their daily family and home routines would be disrupted if web access was taken away for one week.