Interactive

The iPad is still a ways off from becoming a “fourth screen” and creating new revenue streams for content providers, according to Knowledge Networks’ How People Use Media: iPads – A First Look report. A survey of 205 iPad owners and users, the report found early adopters are not demonstrating unique behaviors: six of the seven top reported activities are familiar ones, like web surfing and email.

Wikipedia, the “multilingual, web-based, free-content encyclopedia project,” was created in 2001 and celebrates its tenth anniversary on January 15, 2011. DOWNLOAD REPORT HERE.

The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.

Real-time bidding, which heated up the display ad market in 2010, will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.

comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.

Terra announced that it is the winner of a 2010 New Media Award, presented by the New Media Institute. The New Media Awards is an annual competition celebrating excellence in online communications.