Mobile

The Mobile Marketing Association (MMA) released the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

Women in the US trail men in terms of actual mobile purchases, according to September 2012 research. But while men are more likely to pull the trigger when it comes to mobile commerce, women are avid mobile couponers, and more likely to use their devices for product research and deal savings.

According to a recent multi-country study commissioned by Intel Corporation and conducted by Ipsos Observer on “Mobile Etiquette,” the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it. However, the survey also revealed a perception of “oversharing,” with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception.

RedMas surveyed a sampling of the 33 million Hispanic mobile subscribers in the United States about their preferences when purchasing a new vehicle.

Smart shoppers are consulting multiple platforms to aid with shopping and to save money, according to recent surveys. Not only are they cashing in print and online coupons, but consumers are increasingly using their smartphones to get deals while in the store.

Nearly a quarter (23%) of Americans are planning vacation travel in the next six months, making the category the top “big ticket” item they plan to purchase in the period, according to Interactive Advertising Bureau (IAB) analysis entitled “Consumer Travel & The Media.” Falling directly behind travel in spending intentions are computers (16%), furniture (14%) and a new car (11%). The findings also reveal that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities – particularly within digital – for airline, hotel, and cruise marketers.

On the eve of Apple’s unveiling of the iPhone 5, 45% of American adults own smartphones. They are particularly popular with young adults and those living in relatively higher income households; 66% of those ages 18-29 own smartphones, and 68% of those living in households earning $75,000 also own them.

The Federal Communications Commission announced the launch of Measuring Mobile America, the first nationwide mobile broadband performance measurement program. As mobile broadband has become part of our everyday communications infrastructure, it remains difficult for consumers to get detailed information about their mobile broadband performance. The program will expand the FCC’s broadband measurement program to test mobile performance data.

More than half of mobile application users have uninstalled or avoided certain apps due to concerns about the way personal information is shared or collected by the app, according to a nationally representative telephone survey conducted by the Pew Research Center’s Internet & American Life Project.

The world’s 6.5 billion mobile phone subscribers are likely to become vocal and active detractors if they have a negative customer experience, reveals a new global study by the Chief Marketing Officer (CMO) Council.

The Mobile Intel Series: Entertainment report showcases how entertainment marketers utilize mobile advertising through every stage of the purchase funnel, and contains insights from the entertainment industry that marketers across every vertical can leverage to maximize mobile advertising to drive campaign objectives.

“MXS” which challenges marketers and agencies to look deeper at how they are allocating billions of ad dollars in their marketing mix in light of the radically changing mobile centric consumer media landscape.

Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on the level of user’s engagement with mobile content. I personally think the time has come, but it requires a very gentle “touch” to ensure mobile is less distraction and more interaction.

As the summer travel season comes to a close, Nielsen looked at the usage of travel-related mobile apps and websites during June 2012.

With mothers across the country helping their children readjust to life in the classroom, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and Meredith’s Parents Network announced exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year.

By the time the class of 2016 graduates, close to 90% of college students in the US will own a smartphone. Fewer will carry tablets, but penetration levels will be high if recent trends continue; between March 2011 and January 2012 alone, tablet ownership tripled among college students.