Mobile

The survey found that of those 746 participants, 41.29% were watching one hour of coverage on a daily basis. 41.82% were watching between two and four hours, and 17.56% were watching more than five hours of Olympic content each day.

Spanish Broadcasting System, Inc.(SBS) and Hipcricket (“Hipcricket”) announced that the companies have deepened their five-year relationship and will extend mobile marketing and advertising opportunities to three additional radio stations, along with SBS Entertainment’s live concerts and events.

Keynote Competitive Research shared results of its nationwide mobile user survey, revealing important insights on how and why consumers leverage their smartphones and tablet devices.

With billions of users—and billions in ad revenues—Facebook’s eye is turning toward mobile, where ads have begun to roll out to the newsfeed. Whether users’ eyes, and, in turn, marketer dollars, will follow remains an open question.

Even though mobile technology often simplifies the completion of everyday tasks, cell phone owners can also encounter technical glitches and unwanted intrusions on their phones. In an April 2012 survey, the Pew Research Center’s Internet & American Life Project assessed the prevalence of four problems that cell owners might face

Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide above $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending.

The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report, “Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’ World.”

In the mobile age, gaining consumer trust is an important issue for marketers seeking to ensure that they’re not scaring prospective customers away.

One way to view smartphones is as a direct-response tool that consumers carry around in their pockets. Viewing an outdoor ad, for example, smartphone owners can act immediately via mobile to show interest or make a purchase. Yet while this behavior does occur, research shows that smartphone and tablet users who see ads on their mobile devices are more likely to act on those ads via the desktop.

With smartphones in more hands than ever before and mobile video viewing growing, the Olympics will see an increase of consumers viewing the games on their phones, rather than on their TVs.

Half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities

Recent research, conducted by Deloitte Consulting LLP, shows that there may be a more effective approach than sales transactions for determining the impact of mobile and how it influences and drives sales in other channels, particularly in-store sales.

QR Codes, the most common of the mobile barcode formats, have not fulfilled their promise and connected with large audiences, according to a new eMarketer report, “QR Codes: Marketers Keep Hitting ‘Go,’ but Consumer Adoption Still Slow.” The explosive growth of smartphone users in the US means that there will continue to be new consumers who try scanning a barcode at least once, “but ‘one and done’ users do not create a mass audience.”

The portability offered by tablets and smartphones has been a major selling point for consumers of all stripes, giving them both computing power and access to the web while on the go. But the devices have also proved seductive to retailers that rely on the very same features to bolster their mobile point-of-sale capabilities.

eMarketer estimates that by the end of this year there will be nearly 116 million smartphone users in the US, as well as nearly 55 million tablet users. And in many cases, smartphone and tablet owners have made their mobile or portable devices their primary venue for computing—especially for less-intensive tasks like web browsing and communication.

The Hispanic Institute and Mobile Future published a report revealing that Hispanics are increasingly turning to mobile devices – not traditional wired broadband – as their primary means of accessing the Internet.

If your brand is looking to connect with young consumers, social media is the platform for engagement. What are some defining demographic characteristics of Hispanics 18 to 29 who use social media? By Insight Tr3s

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel.