Mobile

comScore, Inc. released the 2012 Mobile Future in Focus report. This annual report examines the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. DOWNLOAD Report Here.

eMarketer estimates that the number of US smartphone users will rise 44% this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured.

The Federal Trade Commission warned marketers of six mobile applications that provide background screening apps that they may be violating the Fair Credit Reporting Act. The FTC warned the apps marketers that, if they have reason to believe the background reports they provide are being used for employment screening, housing, credit, or other similar purposes, they must comply with the Act.

With Super Bowl 2012 marking the first time that the big game will be streamed live on computers and mobile devices, the Interactive Advertising Bureau (IAB), “Super Bowl Goes Mobile.” DOWNLOAD Report Here.

As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. DOWNLOAD Report Here.

Smartphone usage is fast becoming the norm, but as consumers get used to constant access to the internet—including brand and retail websites—marketers must continue efforts to make sure those sites meet mobile shoppers’ expectations.

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd and Millennial Media.

Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.

In today’s mobile device landscape, marketers are familiar with the logic: more advanced phones in the hands of more users consuming more types of mobile content mean more touchpoints for marketing messages.

Smartphones are turning millions of Americans into mobile shoppers, and retail is the fastest-growing category for mobile content, but retailers still have a long way to go before they make the most of mobile.

In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce sales.

Nielsen’s “State of the Media: The Mobile Media Report” provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future. DOWNLOAD Report Here.

U.S. Hispanic Consumers spent more than $5.15 billion during this year’s holiday season on mobile devices, illustrated in a new INFOgraphic, Hispanic Holiday Mobile Survey 2011 by Zpryme. This past year, more advertisers than ever launched marketing and branding campaigns specifically targeted at attracting the increasing purchasing power of Hispanics.