Mobile

“Mobile Internet – Delivering on the Promise of Mobile Advertising” represents the first in a series of white papers from Yahoo! that provides an overview of the mobile landscape, explores the potential of emerging applications and explains mobile capabilities to marketers looking to integrate mobile into their advertising campaigns. This paper discusses mobile and tablet usage, delivers insights about mobile advertising effectiveness, presents real world case studies and details current best practices in mobile advertising.

Emails may lack flashiness, but they are well received by customers and remain an effective marketing channel. In a February 2012 survey of US consumers, enterprise email service provider BlueHornet found that customers overwhelmingly viewed marketing emails as a way to save money.

Arbitron Inc. announced the launch of a syndicated, mobile consumer research service in the United States.

Within the next decade, smart-device swiping will have gained mainstream acceptance as a method of payment and could largely replace cash and credit cards for most online and in-store purchases by smartphone and tablet owners, according to a new survey of technology experts and stakeholders. DOWNLOAD Report Here.

RedMas revealed the results of their survey of a sampling of the over 28 million Hispanic mobile users in the United States who responded to questions about their vacation preferences and the use of their mobile devices during this time of leisure. Under the title “De Vacaciones: U.S. Hispanics Vacation Trends 2012,” conducted through RedMas’ network of mobile sites, found that Hispanics prefer to spend their vacations with family and at locations with personal significance. According to the study, 40% of those surveyed planned to take vacations this calendar year 2012, with 57% going on vacations at least once a year.

With smartphone users expected to make up over half of US mobile users by next year, content consumption on mobile devices is also on the rise, including video viewing and social networking.

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

The number of US mobile phone users will increase at a compound annual rate of just 1.8% between 2010 and 2016, eMarketer estimates, moving from nearly 75% penetration to 79% by the end of the forecast period.

Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012. According to Nielsen, this marks an increase of 38 percent over last year; in February 2011, only 36 percent of mobile subscribers owned smartphones. This growth is driven by increasing smartphone adoption, as more than two-thirds of those who acquired a new mobile device in the last three months chose a smartphone over a feature phone.

The online sociability networks are receiving an increasing number of visits from mobile devices. But the challenge is to turn this traffic into money to boost their commercial performance. What plans do Facebook and Twitter have? By: Silvina Moschini, CEO & Founder Intuic / The Social Media Agency

Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. And irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the “American experience”. DOWNLOAD InfoGraphic Here.

Latin Americans are some of the most voracious users of social media, and according to a new Forrester Research report, that love affair with social also extends to mobile.

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons.

InMobi has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.

While consumer usage of smartphone and tablet devices for shopping purposes is on the rise, the devices’ place in the purchase path is varied. According to several pieces of research by Google, ForeSee Results and Nielsen, shoppers may start in the mobile channel for product research but then purchase in-store. They also may use mobile for product research on the go, then later purchase online on a PC or tablet.