Mobile

The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device at least monthly, eMarketer estimates.

Mobile phones have become a near-ubiquitous tool for information seeking and communicating–83% of American adults own some kind of cell phone–and these devices have an impact on many aspects of their owners’ daily lives. DOWNLOAD Report Here.

As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. DOWNLOAD Report Here.

comScore, Inc. released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

Gary Lombardo manages mobile, multichannel and social commerce product marketing for Demandware, an on-demand ecommerce platform. Demandware’s platform enables retailers and brands such as Barneys New York, Kiehl’s, Lifetime Brands, Marks & Spencer, Michaels Stores and Procter & Gamble to deliver customized, multichannel shopping experiences to consumers. Lombardo spoke with eMarketer Writer/Analyst Tobi Elkin about the obstacles and opportunities presented by mobile couponing. By Gary Lombardo / Multichannel & Mobile Product Marketing Lead.

eMarketer estimates that more than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, up from 77.8 million in 2010. While US consumers as a whole may be increasing their mobile internet activities, the devices with which they prefer to do so tend to vary by generation.

Affinity’s American Magazine Study reports that there are distinct generational skews in the profiles of eReader, tablet PC and smartphone owners. These findings are important for companies marketing mobile devices to Millennials, Gen-Xers and Baby Boomers, as well as those creating content and advertising targeted at these unique generational segments.

Scanbuy, Inc. released its mid-year ScanLife Mobile Barcode Trend Report that illustrates the continued phenomenal growth in barcode scanning. Focusing on data collected globally from April 1, 2011 through June 30, 2011, this comprehensive report reflects the accelerated adoption of mobile barcode technology, including QR Codes, by code publishers and end-users as well as the various changes that have developed around the use and scanning of these codes. DOWNLOAD Report Here.

Though mobile interactive advertising platforms are still considered a complex landscape of constant innovation by many brands and agencies, they are nonetheless being adopted at increasing speed, according to results from a new survey by the Interactive Advertising Bureau (IAB).

To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive Advertising Bureau (IAB) launched a formal call-for-entries to its new Rising Stars Mobile contest.

Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.

As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind. Benchmarking efforts by digital advertising solutions provider MediaMind (formerly Eyeblaster) indicate that campaigns for different verticals should have different expectations—and that mobile banners see more clicks than standard banners on the PC-based internet.

In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. DOWNLOAD Report Here.

As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline.