Mobile

2ergo, an international provider of mobile business strategy and mobile marketing solutions, performed a study of the Top 100 media publications in the United States to understand how many are optimizing their content for mobile devices. DOWNLOAD REPORT HERE.

Mobile apps are used as marketing tools by many brands, but they need to be marketed themselves in order for app users to find and then download them. Mobile app users depend heavily on word-of-mouth and social media to choose which apps to download—and the price must be right.

comScore, Inc. released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices.

Mobile still doesn’t measure up as “important” to most marketers, according to an April 2011 survey by King Fish Media sponsored by HubSpot, Junta42 and Maxymiser. But that could change as more marketers get on board with a mobile strategy. More than six in 10 North American marketers plan to have one within the next year, compared with just a third who already do.

As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.

The Internet is how many Americans get their news and weather, or interact with friends and loved ones and Hispanics are no different. While using a home computer is the most common method of accessing the Internet among Hispanics, it seems that the cell phone is rapidly gaining popularity.

A week ago we reported on some of the new data from the Florida State University Center for Hispanic Marketing Communication and DMS Insights Multicultural Marketing Study. Those findings revealed that Hispanics are digital pioneers in having blogs and personal websites. By Felipe Korzenny, Ph.D.

As mobile networks engage in a very public ad campaign war, Verizon is named the Mobile Networks Brand of the Year among consumers according to the 2011 Harris Poll EquiTrend study. In the Mobile Networks category, Verizon is highest ranked for the second-year running over archrival AT&T. Harris Interactive announced their Technology Brands of the Year in four other major categories: Mobile Phones (Motorola), Consumer Electronics (Sony), Computer Hardware (HP), and Gaming (Nintendo). Overall, awards are given in each of 46 different categories.

TNS launched TNS Mobile Life 2011, a global research study about today’s mobile consumer. Now into its sixth year, TNS Mobile Life is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries.

As mobile penetration and usage increase across the board, marketers must craft campaigns that appeal to local communities and cultural differences. Ads developed for the US or other Western markets may not have the same impact throughout the world.