Music

Can anybody hear me? The power of music in advertising

Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.

RANKED Music launches to help grow Artists

RANKED MUSIC, a Miami based digital music marketing consultancy whose mission is to help independent artists, record labels and artist managers move the needle to help build successful musical careers, officially launched.

Mid-Year 2021 Recording Industry Association of America (RIAA) Latin Revenue Statistics [REPORT]

Revenues for Latin music in the U.S. grew 37% to $407 million in the first half of 2021 (1H 2021), continuing their recovery. Latin music’s growth outpaced that of overall U.S. music revenues, growing in share to 5.8%. Revenues from streaming formats grew 37% versus the prior year, and at $393 million comprised 96% of total revenues.

Telemundo to broadcast 2021 Billboard Latin Music Awards

Telemundo and Billboard announced  the date and venue for the 2021 edition of the Billboard Latin Music Awards, produced by MBS Special Events and Telemundo, will feature live performances by today’s top Latin artists to celebrate the best in Latin music.

Torres named Director at Canela Music

Canela Media announced the appointment of Mario Torres to lead Canela Music, which is set to launch in the fall. Canela announced the forthcoming launch of Canela Music during their first-ever Upfront presentation on May 17th.

The Latin Recording Academy announces new leadership

The Board of Trustees of The Latin Recording Academy® has appointed Manuel Abud as CEO of the organization effective August 1, further solidifying its future through the execution of its 10-year strategic plan.

The Rise of Regional Latin Music [SERIES]

Interesting set of articles detailing The Rise of Regional Latin Music.

Tanya Ramos-Puig named Latin Grammy Cultural Foundation President

The Latin GRAMMY Cultural Foundation, the philanthropic arm of The Latin Recording Academy, has appointed Tanya Ramos-Puig as President of the organization, effective immediately.

Inclusion in the Recording Studio? [REPORT]

The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.

How We Listen to Music Is Rapidly Changing

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

‘The Warrior Women of Afro-Peruvian Music’ [VIDEO[

Often overshadowed by their male counterparts in Peruvian culture, these talented women are deserving of the spotlight. The women — vocalists, Araceli Poma, Rosa Guzmán, Charo Goyoneche, Sofía Buitrón, Maricarmen Padilla, Milagros Guerrero, Victoria Villalobos, percussionists, Catalina Robles and Gisella Giurfa — aspire to a future free of racism and sexism in Peru.

2020 RIAA Mid-Year Latin Music Revenue Statistics [REPORT]

In the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%.

Record Industry Celebrates the Vibrance of Hispanic Heritage Month

The Recording Industry Association of America and its members announced a new multimedia campaign recognizing and celebrating Hispanic artists, their music, and the genre’s overall impact on U.S. society and culture.

Music Videos Should Not Be Overlooked by Advertisers

Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos’ popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.

Univision’s Uforia to launch Uforia Hangout Sessions

Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido

SBS Entertainment announces ‘Mi Casa Es Tu Casa Live Music Series’

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

Music Marketing Trends Reveal New Ways to Engage Multicultural Consumers

Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.

25 Years After Her Murder, Tejano Singer Selena Still Matters

“Where were you when Selena died?”  By Court Stroud

Uforia presents Television Special ‘Uforia Celebra Explosión Urbana – La Época de Oro’

Uforia presents “Uforia Celebra Explosión Urbana – La Época de Oro” (Uforia Celebrates Urban Explosion: The Golden Age) a televised music special that dives deep into the Latin Urban movement that has taken over the world, featuring exclusive concert footage and interviews with the artists that have propelled a ‘Golden Era of Latin Music.’

Abud named COO of Latin Recording Academy

The Latin Recording Academy® has announced key changes to a leadership team that will continue to drive its remarkable and aggressive growth for the next decade. Changes in the Executive team include appointing former Azteca America President and CEO, Manuel Abud, as the new Chief Operating Officer of The Latin Academy while naming 19-year Latin GRAMMY® veteran Luis Dousdebes to the new position of Chief Awards, Membership and Preservation Officer. Additionally, Aida Scorza, who has served both the Recording Academy™ and The Latin Recording Academy for more than 30 years, has been promoted to Senior Vice President of Awards.

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