Organizations

AHAA: The Voice of Hispanic Marketing is pleased to announce its newest Advisory Board member, Stacie M. de Armas, the Vice President of Strategic Initiatives & Consumer Engagement at Nielsen, the global performance management company.

This decision reflects the long-term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and, ultimately, attract the best talent to the industry. The ANA/AEF partnership will broaden the industry’s presence on campuses, bring increased marketing content to the industry, provide newfound opportunities for education and research, and initiate a renewed focus on advertising’s role in culture, society, and the economy.

AHAA: The Voice of Hispanic Marketing announced that it will donate the Sara Sunshine archives to the Smithsonian’s National Museum of American History where they will become part of the nationally recognized advertising collections held by the museum’s Archives Center. The Sara Sunshine archives feature advertising print, audio and visuals from the 1960s to 1990s and include artifacts from Ms. Sunshine’s tenure at Spanish Advertising and Marketing Services (SAMS), the first recognized U.S. Hispanic agency founded in 1962, and Siboney Advertising. Among the major advertisers showcased in the Sara Sunshine archives are companies such as Colgate-Palmolive, Kimberly-Clark, Pepsi-Cola and Polaroid.

A group of professors from around the country culminated at Florida State University the creation of the Association for Latino Media, Marketing & Communication Research (ALMMACR), whose mission is to enhance the teaching and research of this growing arena of the field of communication.  

The National Association for Multi-ethnicity in Communications (NAMIC) announced the appointment of Daija Arias as its vice president of Marketing and Development.

The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo, Director, Publicity & Community Affairs at MundoFox, president of the 2015 National Board of Directors. Checo had been serving as president-elect of HPRA during the 2014 year and as the HPRA-New York chapter president since 2013.

The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

At its quarterly board meeting in New York City, AHAA: The Voice of Hispanic Marketing announced it has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President – Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market.  A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

Circulo Creativo, a non-profit association dedicated to promoting excellence and creativity within the U.S. Hispanic Marketing profession, announced that it has named Luis Miguel Messianu, President & CCO at Alma, its new Chairman of the Board, and Gustavo Lauria, Partner & CCO at We Believers, its new President.
 

Rather, the quintet of marketers at B&C and Multichannel News’ Hispanic TV Summit Marketing Roundtable, “Driving Growth of Hispanic Audiences,” all described a relentless need to refine their methods.

The array of platforms is vast, many of them with as yet unwritten rules. And it’s tricky to make programming broad enough for a wide audience, while also localizing it in a meaningful way for the various Latin American nationalities.

A panel of top Hispanic network executives said passion for the game and announcer enthusiasm help drive viewers to watch La Liga MX matches.

The Hispanic Public Relations Association’s New York Chapter (HPRA-NY) executive board announced the winners of the HPRA-NY 2014 Scholarship Program.

The Carlos Slim Foundation unveiled Acceso Latino, a free website created to provide U.S. Latinos easy access to tools and content about education, healthcare, job training, culture and more.

The 4A’s announced its 2014-2015 Board of Directors and Board Officers, following its Board of Directors’ meeting in New York.  The officers, directors-at-large and regional representatives make up a 27-member Board that represents agencies of varying sizes throughout the United States.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

Círculo Creativo is pleased to announce the winners for this year’s Young Creatives Contest and Not So Young Creatives Contest.  The brief entailed ideating a TV or Cyber piece for La Cocina VA, a non-profit organization that generates job opportunities for the unemployed through job training in the hospitality and food service industries. The judges panel this year was, as always, comprised of a panel of creatives from outside the U.S. Hispanic market.

The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014.

AHAA: The Voice of Hispanic Marketing announced its Annual “Thinking Under the Influence” Conference will return to the Eden Roc Renaissance Hotel in Miami on April 25 to 27, 2015. With its high-level speakers and breaking new research, AHAA will continue its dialogue on the extraordinary evolution of the American landscape and the power of multicultural apparent not only in the marketing industry-at large but also across consumer trends, purchasing behavior, pop culture and entertainment.