Organizations

The Hispanic Public Relations Association (HPRA) announced the launch of its newest local chapter, HPRA Miami.

The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.

The Hispanic Public Relations Association’s Chicago Chapter (HPRA Chicago) announced its 2014 Executive Board.

The Hispanic Public Relations Association’s New York Chapter announced the 2014 Executive Board elected by its members. Andy Checo, marketing director at MundoFox, has been re-elected as President of the organization. Federico Mejer, managing director at MGSCOMM was also re-appointed as Vice President, as was Veronica Potes, integrated marketing manager at Univision, who previously served as Secretary. New to the board is Maria Amor, vice president at Formulatin, who has been elected as Secretary. Evelyn Galarza, public relations manager at Time Warner Cable was elected to continue serving as Treasurer, following her appointment by the board in mid-2013.   

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have.  Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.

The Public Relations Society of America (PRSA) has announced a new diversity initiative aimed at attracting ethnically diverse young people to the public relations profession and providing them with useful tools to get their career started.

Nearly 18 months ago, AHAA: The Voice of Hispanic Marketing announced a strategic shift to expand beyond Hispanic advertising agencies and advocate for all marketing, communications and media firms with trusted Hispanic expertise. Since then, membership has increased by more than 15 percent and AHAA’s Annual Conference has proven to be its most successful yet, with a prominent list of C-suite leaders and industry experts and record-high attendance. In addition, AHAA continues providing the most compelling research as part of its thought leadership platform that helps define best practices in Hispanic marketing and identify the best opportunities for corporate investment and growth.

The Hispanic Public Relations Association (HPRA) announced its 2013 National Board of Directors and officers representing key U.S. markets with David Henry of Telenoticias in New York taking the helm as President.

AHAA: The Voice of Hispanic Marketing announces three new members to its Advisory Board, which was created earlier this year to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

In addition to the current chapters in NY and L.A., efforts are under way in Washington, DC and Miami to launch additional presence in those key areas.

HPRA-NY has also just had the first official elections for our newest executive board.

It’s industry awards season, and the Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search for the best public relations campaigns that target the Hispanic market and leading industry professionals.

NCLR (National Council of La Raza) announced that Jorge A. Plasencia, chairman, CEO, and cofounder of Miami-based advertising, digital, and communications company República, has been elected Chair of the NCLR Board of Directors.

Círculo Creativo, a non-profit organization dedicated to promote creative excellence within the Hispanic Advertising arena in the United States, announces its new President, Claudio Vera.

AHAA announced the addition of three talented new members to its 2012-2013 roster of its board of directors as part of its Annual Conference, which kicked off today at the Intercontinental Miami Hotel.

AHAA: The Voice of Hispanic Marketing announces the formation and appointment of members to its new Advisory Board, which has been created to provide thought leadership and insights representative of the broad Hispanic marketing spectrum and help AHAA’s board of directors set its long-term strategy. This forms part of AHAA’s recent shift in mission to expand its focus and advocacy beyond Hispanic advertising to include all marketing disciplines, media and research entities working in the Hispanic market.

Expanding its reach and membership offerings from coast to coast, the Hispanic Public Relations Association (HPRA), officially announced the first national board of directors, marking the launch of a national entity.

LIVESTRONG published the case study behind its successful Hispanic/Latino outreach campaign which seeks to close the gap in health disparities for Hispanics diagnosed with cancer. The campaign received an honorable mention for Multicultural Marketing Campaign of the Year at the PRWeek Awards.

With new leadership comes new energy and ambition, making this a year for continued growth for the Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) as it announces the new incoming board and welcomes new members. With the new board, HPRA-LA will build upon strategic partnerships and strengthen its commitment to provide PR professionals and students the resources to thrive in this evolving Hispanic public relations industry.