In the last four months of 2009, adults 18 years or older were exposed to 237 million video ads per month in the ten location-based video networks included in The Nielsen Company’s inaugural “Fourth Screen Network Audience Report.”
Outdoor
Digital Out-of-Home surges as Local Spend Shifts.
Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.
Arbitron: Out-of-Home Digital Video Display audience exceeds 155M per month.
Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. Download study here.
Digital Billboards hold Driver’s Attention.
According to a study by the Center for Crash Causation and Human Factors at Virginia Tech’s Transportation Institute, a driver’s performance, speed maintenance, and lane keeping were not measurably impaired in any way along highways and other roads with billboards.
Peter Milian promoted to VP of Sales of So. Florida & Multicultural at Clear Channel Outdoor.
Peter Milian has been promoted to Vice President of Sales for the South Florida Market and Multicultural at Clear Channel Outdoor (CCO). Mr. Milan has been with Clear Channel Outdoor for 14 years.
For the past 8 years he he was the Director of Multi-cultural Sales & Marketing, contributing to significant revenue growth and creating great awareness for CCO nationally within the advertising industry.
