Eighty-six percent of those exposed to advertising in healthcare facilities could recall at least one advertisement that they had seen during their visit or shift, according to a recent Health Media Network study by Arbitron Inc.
Outdoor
Alternative Out-of-Home Media Forecast 2007-2011.
Alternative out-of home media is staying in tune with fast-paced and elusive American consumers, who are spending more time than ever outside their homes.
Public Reaction to Digital Billboards is Positive.
Digital billboards are a new “cool” method to deliver news and advertising, as well as public notices such as AMBER Alerts, according to the Arbitron Digital Billboard Report: Cleveland Case Study conducted by Arbitron Inc..
Entravision sells outdoor division to Lamar.
Entravision Communications Corporation announced that the Company has entered into a definitive agreement with Lamar Advertising Company for the sale of its outdoor advertising operations for a total consideration of $100 million in cash.
All Eyes on Outdoor Video Advertising.
Outdoor advertising is experiencing a new lease on life as a result of emerging digital, video and wireless technologies. A key driver of this evolving market is the growth of video content and advertising in out-of-home locations.
Outdoor Advertising: A New Look.
You ain’t seen nuthin’ yet.
Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life.
