CityReach Latino, the rolling billboard company head by Terri Simpson, founder and CEO of CityReach Latino has just ceased operating their trucks, due to a lack of being able to close on additional funding.
Industry insiders speculate that the company did not achieve the advertising traction required to impress investors and their monthly burn-rate was not manageable.
A new national study by The Media Audit shows that Texans are among some of the heaviest users of outdoor advertising in the U.S. According to the 87-market survey, Houston-Galveston and Riverside-San Bernardino (California) took the top two spots in a survey of the nation’s top heavy outdoor users, followed by Austin, San Antonio, and Dallas-Ft. Worth, Texas. According to the survey, heavy outdoor users are defined as having driven more than 200 miles in a typical week.
Skybus Airlines and Nationwide unveiled the airline’s first “branded” airplane. The Airbus A319 displays a large Nationwide logo and the tagline, “Nationwide is On Your Side,” on the exterior of its fuselage.
Fifty percent (105 million people) of Americans age 21 or older have visited a bar or lounge, including a restaurant with a dedicated bar, in the past month, and 31 percent (65 million people) in the past week, according to a national survey by Arbitron Inc. This makes bars the new out-of-home hot spot for advertisers to reach consumers. (Audience estimates are based on 2005 U.S. population aged 21 or older estimate of 210 million.)
Outdoor advertising will never be looked at the same way again by advertisers and agencies with the development of a new integrated audience measurement system, the first of its kind able to report real commercial data on the number of people likely to see a given ad. The new system, being implemented in phases by the Traffic Audit Bureau for Media Measurement (TAB), will provide comprehensive measures of both pedestrian and vehicular audiences with a complete rollout scheduled by third quarter 2008.
During the recent Association of National Advertisers Multicultural Marketing Conference Hispanic Marketers of the Year Awards in Los Angeles, California, CityReach Latino announced that Stuart Kanchuger, AVP – Latino/Hispanic Segment Manager with Wells Fargo Home Mortgage will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s national network in the Top 11 U.S. Hispanic markets.
For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.
NBC News, Telemundo’s KEVA in Los Angeles, newly minted CW affiliate KNVA in Austin, Texas, and Lin Television’s WTNH/WCTX duopoly in Hartford, Connecticut, have hired Adwalker, the New York – based arm of Adwalker PLC, headquartered in Dublin, Ireland, to promote themselves to viewers on the most intimate basis possible – one on one contact.
The Dallas Mavericks and BigWheel announce the arrival of hub cap advertising in the Dallas/Fort Worth Metroplex, making the Mavs the first North Texas company to utilize this innovative form of outdoor advertising.
