Outdoor

Viacom Outdoor announced it has renewed its contract with the New York City Metropolitan Transportation Authority to handle all display advertising on rail cars, in stations and on station platforms in New York City Subways and Staten Island Railway.

CityReach Latino launches a non-traditional outdoor/out-of-home (OOH) media network to target the fastest growing ethnic segment with its fleet of dynamic Rolling Smart Boards. CityReach Latino combines the power of street-level marketing into high-density ethnic zip codes with the footprint of a national reach.

Clear Channel Outdoor is expanding its focus on serving the fast-growing U.S. Hispanic and African American population. Clear Channel Outdoor launched a Multicultural Sales and Marketing Initiative, leveraging the company’s presence in the nation’s largest Hispanic and African American markets.

Pocket Billboards and IDT Corporation announced the launch of a telephone calling card based advertising program. The program places print advertising on IDT pre-paid calling cards and features interactive audio messages that are linked to the calling card’s voice prompt directions. Pocket Billboards is a media company that uses calling cards as an advertising and marketing medium.

Foote Cone & Belding (FCB), Irvine, Calif., selected Dastmalchi, Newport Beach, Calif., as its mobile marketing agency for the Taco Bell Los Angeles field account. During the month of August, Dastmalchi’s bilingual mobile marketing crew will travel in customized vehicles throughout the Los Angeles DMA promoting Taco Bell’s “Late Night” message and their exclusive new Mountain Dew Baja Blast beverage.

The Podiatric Physician Association of Puerto Rico (SMPPR, in Spanish), recently launched the awareness campaign: “El calor de la temporada”. Dr. Ricardo Jaen, SMP’s Director of Communications said the purpose of the Campaign is to alert the public of the importance of properly podiatric care to avoid foot conditions that may interfere with summer activities and the Back-to-School (and Back-to-work).

HSBC Bank USA, N.A. has unveiled a live 3-D billboard as part of a campaign designed to promote the bank’s new Hispanic-focused products and services. Extending from the billboard is a bench on which a person will sit and ponder the question, “Do you want a better bank?”

Despite the spread of advertising messages to nearly every setting in contemporary America, attracting the attention of the elusive male audience has always been a challenge, The men’s room offers one relatively untouched ad vehicle that just about everyone who enters it faces: the urinal.

Budweiser has launched an anti-drug billboard campaign that promotes drinking instead. The question here is alcohol better than drugs?