The NDN Political Fund announced the launch of a new national media campaign to bring the values and agenda of the Democratic Party to tens of millions of Americans.
The campaign, “Mas Que un Partido” (“More Than a Game/Party”), will bring these values – opportunity , responsibility, fair-play and the notion that we’re all in this together – to life through the passion and power of the world’s most popular sport: soccer.
Strict requirements, insufficient information about registration procedures and lack of public interest hobbled Mexico’s first effort to conduct absentee voting among its more than ten million adult citizens living in the United States, according to a Pew Hispanic Center survey. About one-half of one percent of Mexicans in the U.S. sought absentee ballots for the presidential election in July during a registration period which ended last month.
Race and ethnicity are still very much a part of American politics, but a new study suggests that increasingly voters are selecting candidates based on their job performance, not just their racial affiliation.
As the 2005 U.S. elections are approaching, Nielsen Monitor-Plus takes a closer look at political advertising for recent months and some of the local campaigns throughout the country.
Results of the previous elections this month are in, but analysts are still fighting over the advertising returns. Which medium was the 2005 political kingmaker: radio, TV, or print? It was probably a combination of all three media that played key roles in this year’s elections, and reaped record political ad dollars in the process.
After some of the most hotly contested “off year” political races in history, TNS Media Intelligence/CMAG announced that 2005 political and issue advertising on television reached a record $515 million for an “off year” election season. In gubernatorial and mayoral elections from New Jersey and Virginia to New York City and Los Angeles, candidates increasingly turned to television advertising to communicate their messages and gain recognition.
Latino voters in electoral vote-rich states such as Texas, Florida and California can make a statewide electoral vote outcome difference if as few as 3-4% of Latino voters switch parties or change their candidate preferences, according to an analysis of recently-released Census data on the 2004 election, conducted by the Tomás Rivera Policy Institute (TRPI) at the University of Southern California.
The Independent Task Force on Television Measurement today urged the Senate Committee on Commerce, Science and Transportation and the House Commerce Committee to decline legislation that would require new oversight of TV ratings. In letters to the Committees, Task Force Chairwoman Cardiss Collins warned that the bills would “significantly roll back much of the progress” that the organization and Nielsen have achieved toward more accurately measuring how audiences of color watch television.
Los Angeles Mayor-Elect Antonio Villaraigosa accomplished what Democrats dream of doing nationwide: he energized Latino voters to turn out for him at historic levels and stitched together the sort of multiracial coalition that has often eluded less-gifted politicians, Newsweek reports. In the May 30 Newsweek cover “Latino Power” (on newsstands Monday, May 23), Miami Bureau Chief Arian Campo-Flores and Chief Political Correspondent Howard Fineman assess the impact of Villaraigosa’s
election on national politics and the Latino vote.
The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., hails the momentous victory of Antonio Villaraigosa, who today becomes Los Angeles, California’s first Latino mayor since 1872.
This study, conducted in partnership with the Lear Center Local News Archive (University of Southern California Annenberg School for Communication), provides important baseline data on how U.S. politics is covered by the Spanish-language broadcast media.
