This late surge in advertising was led by two anti-Kerry or pro-Bush groups—Swift Boat Vets and POWs for Truth and Progress for America Voter Fund—which together spent $23 million. Much of their money went to key battleground states including Ohio, which received at least $6.6 million in advertising expenditures and ultimately won Bush the election.
Political
More Than 7.6 Million Latinos Vote In Presidential Race.
More than 7.6 million Latinos went to the polls in the national elections of 2004, increasing their voter participation by more than 1.6 million over the 2000 presidential election, according to preliminary results of a turnout study conducted by the William C. Velasquez Institute (WCVI) on Election Day.
$1.45B In US Political Spending.
U.S. political advertising spending for 2004 is projected to exceed $1.45 billion, according to data released by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing information.
The Election As An Example Of Marketing.
I wrote this article on Sunday without the knowledge of who will have won the election. Regardless of who wins (and if there is a clear “winner” at all), there will certainly have been one of the largest voter turnouts of the last 20 years and I think that this fact is a direct result of the Web.
Unprecedented Election For Latino Community.
The National Council of La Raza (NCLR) hailed two historic milestones for the Latino community coming out of the 2004 election. First, an unprecedented number of Latinos went to the voting booth on Tuesday. At least seven million Latinos and perhaps as many as 9.6 million turned out to vote, representing a dramatic increase from the 2000 presidential election. Second, for the first time ever, there will be two Latinos in the United States Senate, ending a nearly 30-year-old drought for Hispanic representation in that body.
Democratic Support Among Latino Professionals.
Just days before the election, the Hispanic Alliance for Career Enhancement (HACE) released the results of their “Latino Professional Pulse – October 2004,” a national survey of 475 Latino professionals regarding their work life, economic sentiment, political leanings, and investments.
Women’s Vote Critical in Final Days.
A poll conducted by comScore Networks, Inc. has determined that President George W. Bush holds a narrow 1.7% lead among women voters nationwide. Yet Senator John Kerry holds a slim lead in two of three key battleground states. Kerry leads among women voters in Florida (50.0% to 45.5%) and Pennsylvania (50.0% to 44.0%), while the race is a dead heat in Ohio (47.1% to 47.1%).
Presidential Campaigns Stand Up Latino Media ????
At the Omni Colonnade Hotel, with the microphones set, the cameras rolling and an audience of over fifty people, including many Hispanic Media Journalists, waiting at the set of the Political Forum Tuesday night, the missing components were the two Political Parties’ representatives including the invited vice presidential candidates.
Factors Influencing Women’s Presidential Voting Plans.
comScore Networks released the results of a study examining the factors influencing the voting plans of American women in the upcoming presidential election. The study integrates a full range of demographic, attitudinal and lifestyle information to focus on the factors influencing the attitudes, intentions and decisions of closely followed segments, such single women and “security moms.”
The Political Voice Of Generation X.
In a recent survey of 2,640* young Latinos age 18 to 34, conducted by Terra.com, 90.8 percent believe that the Hispanic vote is critical in this election year. On the heels of the much anticipated Democratic Convention, both presidential candidates have done their share of campaigning to this influential segment by making appearances to key Hispanic civil rights groups and spending large amounts of money on Spanish-language advertising.
Key Issues For Hispanic Voters – Education,Economy & Health Care.
Hispanic voters are more concerned this year about issues that affect all Americans — such as education, the economy, health care and the war against terrorism — than about immigration, according to a new comprehensive survey of Latino
registered voters. As has long been the case, these voters are much more concerned about education than the general public, and they are most likely to say education will be extremely important in their vote for president this year, according to the survey released today by the Pew Hispanic Center and the Kaiser Family Foundation.
