Promotions & Events

MLS kicks-off the 2011 Budweiser Cup.

Budweiser and Major League Soccer (MLS) is offering amateur players the chance to live their soccer dreams in the Budweiser Cup. Teams will compete in six-a-side matches throughout Southern California, Arizona, and Las Vegas for a once-in-a-lifetime trip to Argentina to play against winning squads from around the world.

Heineken Voces helps Hispanic film and video industry.

Heineken USA is expanding its longstanding partnership with the Tribeca Film Festival by establishing the Heineken Voces Grant in support of American Latino filmmakers. Heineken Voces is a grant under the Tribeca Film Institute Latin American Media Fund, that will carry the mission of encouraging Hispanic filmmakers to redefine, invent, explore and create visions and stories that reflect their diverse cultures.

CAMILA LIVE ONLINE! Redefining Branded Entertainment at the Latin Billboard en Concierto.

After a packed house at the Best Buy Theatre in New York on Sunday April 3rd, the Latin Billboard en Concierto with pop/rock Mexican sensation CAMILA made history! Beyond a great show, the event demonstrated the power of true branded entertainment in action. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL Available at HispanicCMO.com

Western Union consumers sing, shout-out and send ‘Love in Any Language’.

The Western Union Company has teamed up with Latin Grammy-award winning recording artist Daddy Yankee today in New York City to launch “Love in Any Language,” a national campaign designed to help consumers express their love to mothers, family, friends and loved ones.

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