Farmers Insurance has launched a new sweepstakes providing young soccer enthusiasts with the opportunity to train and learn from famed international soccer star Jorge Campos.
Promotions & Events
5th Annual Fiesta Atlanta returns to Centennial Olympic Park on May 1st.
Fiesta Atlanta returns to Centennial Olympic Park for its fifth year on Sunday, May 1, hosted by Lanza Group, LLC. The Cinco de Mayo event celebrates Latino culture with a day-long music festival. For the 5th anniversary, Fiesta Atlanta and the Lanza Group are creating a five year goal to further reduce festival waste by 50%.
Tecate celebrates a decade with the Grand Prix of Long Beach.
Tecate Light, para los que quieren más, and Tecate, cerveza con carácter, invite adults in Southern California to toast to the brands’ 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on April 15-17.
Plaza Coca-Cola: Where fans come to celebrate during Mexican National Team’s U.S. Tour.
All around the world, fans gather at well-known places to cheer for their favorite teams. From La Puerta del Sol in Madrid after the 2010 FIFA World Cup™ to the Plaza de Mayo in Argentina when the national team won in the 80s, these iconic sites have served as gathering places for national celebrations.
SymphonyIRI Group and Synovate offer insights on Hispanic Shopping Behaviors.
Representing more than 15 percent of the population, Hispanic consumers’ current spending power of $950 billion is expected to increase to an astounding $1.2 trillion by 2012. With that kind of revenue at stake, it is no wonder that the CPG industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media.
