According to Al Aguilar, chairman and CEO of San Antonio, Texas-based Creative Civilization, and the creator of the famous “Go Spurs Go” playoffs mantra, basketball and public relations have a lot in common. In accepting an invitation by the Public Relations Society of America, Laredo Chapter to present his experiences as the long time advertising agency for the San Antonio Spurs, Aguilar shared an advertising historical review and was inspired to draw on basketball analogies to illustrate his public relations insights in a simple and memorable way.
Promotions & Events
Latino Celebrities sign Gibson Guitars to Benefit Verizon Literacy Campaign.
Latino celebrities autographed Gibson guitars at the 7th Annual Latin GRAMMY Awards at Madison Square Garden to raise money for a national Hispanic literacy initiative.
The three-signed guitars will be listed on eBay from Wednesday, Nov. 22 through Saturday, Dec 2. The proceeds from the charity listing will support Lee y Seras (Read and You Will Be), a national, research-based initiative that helps parents and communities in building early literacy skills among Latino children.
Lopez Negrete Communications pairs RBD with Wal-Mart.
Lopez Negrete Communications conceptualized and organized a television special for client Wal-Mart and Latin Grammy nominees RBD, that aired on Univision Network on Thanksgiving day. The concert was filmed at the Toyota Center in Houston to a sell-out crowd. RBD’s third in-studio album “Celestial”.
‘Las Posadas de Miel’ a guide for the Holidays.
The feast of Posadas is one of the most-revered Christmas traditions celebrated across Mexico and other parts of Latin America. Las Posadas festivities, held every December 16th – 24th, commemorates Mary and Joseph’s journey to Bethlehem – when they were refused lodging on the night Jesus was born.
Luis Miguel releases signature wine in U.S. Market.
Multi Grammy winner and Latin superstar Luis Miguel and award-winning Chilean winery Vina Ventisquero have announced the U.S. launch of UNICO Luis Miguel, a 2003 Gran Reserva Chilean Cabernet Sauvignon.
The Wm Wrigley Jr. Company gears up with Chip Ganassi Racing with Felix Sabates.
The Wm. Wrigley Jr. Company will make its NASCAR debut with a partnership with Chip Ganassi Racing with Felix Sabates.
MANÁ ‘Live and in Concert’ on Sprint phones Nationwide.
MANÁ is coming to Sprint Vision and Power VisionSM multimedia phones, live and in concert on Nov. 28, 2006, thanks to Sprint. Sprint Vision subscribers can enjoy the full concert free of additional charge from the best seat in the house: anywhere on the Sprint Power Vision or Nationwide Sprint PCS Networks.
KFC creates first brand visible from space.
KFC Corporation became the world’s first brand visible from outer space by unveiling a record-breaking 87,500 square feet, updated Colonel Sanders logo in the Area 51 desert. The event marks the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years.
Sony ‘Para Tu País’.
Sony Electronics announced the launch of a new service called Para Tu País, which helps U.S. consumers order Sony products and have them delivered directly to family and friends in Mexico.
