Atria Books, an imprint of Simon & Schuster, Inc. and Spanish language television network Telemundo have joined together to publish the bestseller El Deseo Ajeno, a continuation of the hit Telenovela, “El Cuerpo Del Deseo.”
Promotions & Events
Nissan launches Shift_música.
Nissan North America, Inc. (NNA) announced the launch of Shift_música, a lifestyle platform designed to bring bold and original music experiences to its Hispanic consumer. Through music, Nissan will develop a series of branded consumer events tied to its new model launches as a way to engage and build an emotional connection with today’s savvy Hispanic customer.
Batanga to acquire LatCom.
Batanga announced that it has agreed to acquire LatCom Communications from Davidson Media Group. LatCom Communications is a leading media and entertainment company dedicated to the New Generation Latino (NGL).
