Promotions & Events

Live event marketing experiences where consumers interact with products, brands or “brand ambassadors” face-to-face are more effective ways to influence coveted consumer audiences, versus TV advertising, Internet advertising and other marketing tactics, according to results of an extensive survey released by Jack Morton Worldwide.

McNeil Nutritionals, LLC, a Johnson & Johnson company and the makers of SPLENDA No Calorie Sweetener, recently launched a comprehensive educational effort designed to help U.S. Hispanic families take small, positive steps towards healthier eating by reducing sugars and calories.

Warm weather, beautiful beaches, diverse activities and authentic Latin culture, cuisine and history — these are the experiences thousands of jazz lovers will enjoy at the 15th Annual Puerto Rico Heineken JazzFest taking place June 2-5, at the Tito Puente Amphitheater in San Juan.

Verizon announced a programming-distribution agreement with Sí TV. Under the agreement, Verizon will carry the channel on Verizon FiOS TV when it launches later this year.

In the face of ferocious competition from warehouse shopping clubs, some supermarkets are trying to create a sense of community in their stores, offering cooking classes and enhanced personal services.

For the first time ever, Unilever brands are joining with a clothing partner for an interactive, educational retailtainment event at the top 500 high-Hispanic Wal-Mart stores. Snuggle with ‘all in Style uniquely combines top brands—all liquid detergent, Snuggle fabric softener, and Levi Strauss Signature apparel—that treat your family’s clothes with care.

The “Bienvenidos a la Familia La Costeña” tour arrives in Los Angeles, providing food fans with an authentic Mexican cuisine experience. The 16-week mobile kitchen program intends to create and promote Mexican traditional recipes, making them available to “home cooking” aficionados across the country. The tour also seeks to share cooking secrets that consumers can use in their daily meal preparations and family gatherings.

Absolut Apeach, the seventh, succulent, sexy new flavor from Absolut, hosted Latin America’s hottest stars, celebrities and VIPs as they sashay across the “peach”-colored carpet and into the festivities – where they will be among the first in the nation to taste this sultry new vodka. The star studded gala, hosted by Telemundo personalities Jorge Bernal and Natalia Villaveces and featured performances by 2005 Billboard Latin Music Awards finalists Ivy Queen, Crooked Stilo, Domenic Marte and Grupo Climax and special appearances by the sexy and sultry, Roselyn Sanchez and music sensation, Shalim, Absolut Apeach’s spokespeople, and the beautiful and exotic Absolut Apeach models.

Fox Sports en Español and Pennzoil have agreed to the first-ever closed captioning sponsorship deal in U.S. Spanish language TV history. The deal was negotiated with Pennzoil’s media agency, Initiative. Under terms of the agreement, the sponsorship will run from April through August 2005.

Verizon Wireless is sponsoring a Mexican regional music concert series that will not only delight fans of this popular music genre but will also serve as a vehicle to collect used wireless phones and accessories for HopeLine, the company’s signature domestic violence prevention program.