The NY Mets opening day had yet another first: the inauguration of seven ATMs at the team’s stadium. Banco Popular will provide the service to baseball fans attending games at the Met’s stadium as part of the five-year agreement to be the official bank of the team. The agreement marks the largest sports marketing partnership in the Bank’s 112-year history.
Promotions & Events
J & J Launches National Hispanic Health & Wellness Program.
Johnson & Johnson Consumer Companies, Inc. announces Vida Nuestra, a bilingual, interactive health tour, which will visit various cities across the U.S. to reach Hispanics with important health information. The tour will last through October visiting communities in California, Texas, New Mexico and Arizona.
MoneyGram ‘Ganna $75,000 para la Casa de Mama’.
MoneyGram announced the start of the “Win $75,000 to Buy a House for Mom” (“Ganna $75,000 para la Casa de Mama”) promotion, the company’s signature event to celebrate Mother’s Day across the world.
DeWalt Expands Hispanic Market Program.
Based on the enormous success of its 2004 grass-roots Hispanic marketing program, which targeted Atlanta construction workers, DeWalt Industrial Power Tools announces the launch and expansion of the same program in three new markets: San Diego, CA; Dallas, TX; and Orlando, FL…in addition to returning to Atlanta.
Copa Coca-Cola Kicks Off.
Copa Coca-Cola – kicked off providing a platform for teen athletes to show off their fancy footwork and compete for local, national and international titles.
Pampers Babies Exhibit @ Calle Ocho.
The Pampers Inspired by Babies Exhibit will be part of the celebrations during Sunday on the Mile on Sunday, March 6 and Calle Ocho on Sunday, March 13. The free traveling mobile tour includes a 45-foot truck that opens out into three rooms, each representing a distinct stage of baby’s development.
