Nickelodeon extends its commitment to diversity with the traveling exhibit “La Casa de Dora,” a 10-city mall tour allowing kids to experience first-hand the interactive, bilingual home of Dora the Explorer, the number-one preschool show on commercial television. “La Casa de Dora” kicked off Saturday, Feb. 19 in Denver and will travel to 10 markets around the country, including Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Antonio and San Francisco.
Promotions & Events
Nationwide Winners Of Hispanic Art Contest.
Nationwide Insurance announced the winners of the 2004 Hispanic Heritage Month Art Contest. The contest was established to highlight the diversity within the Hispanic culture and portray it through art. Entries from Texas, Florida and Ohio captured first, second, and third places respectively.
‘Dulces Sueños’ By Tide Detergent.
Recent studies show that America’s children are sleeping less than experts recommend and that the majority experience sleep problems. Parents may know this firsthand from their struggles with their own children, but many still find it difficult to arrive at the right approach to help them get the rest they need. With the assistance of Dr. Marcel Deray, Director of the Sleep Disorders Center at Miami Children’s Hospital, Tide is promoting Sweet Dreams (“Dulces Sueños”), a 10-step process that tells Hispanic parents how they can help their children achieve a more satisfying sleep.
BK Launches ‘Un Día A Tu Manera’.
Pilar Montenegro and Obie Bermudez teamed up to launch a month-long Burger King consumer promotion, A Day Your Way”(Un Día A Tu Manera). The promotion includes a consumer sweepstakes with prizes of up to $10,000 in the form of a FNBO gift card. As part of the promotion, Pilar and Obie will make special appearances at select Burger King restaurants in major markets during the month of February.
Crest Healthy Smiles 2010 Partners With Dayanara Torres.
Crest turns 50 this year, and to celebrate its long-time commitment to children’s smiles, it has partnered with superstar Dayanara Torres and the Hispanic Dental Association to raise awareness about proper oral health during Children’s Dental Health Month.
Lactaid Premio Lo Nuestro Sweepstakes Promotion.
Lactaid Brand, marketers of Lactaid Milk and Lactaid Dietary Supplements for people who are lactose intolerant, announced the launch of its “Con Lactaid, el Premio lo Nuestro, te cae muy bien” sweepstakes offering consumers the opportunity to experience the 17th Annual Latin music awards program firsthand in Miami, Florida on February 24.
First Hispanic To Perform the Star Spangled Banner @ The Presidential Inauguration.
On Thursday, January 20th, 2005 nineteen-year-old, Miami native Latin Recording Artist Ana Cristina will become the first Hispanic to perform The Star Spangled Banner at the Presidential Inauguration.
