Promotions & Events

One of the biggest trends in US Hispanic marketing is the increased implementation of below-the-line marketing initiatives, especially Event Marketing.

latino actors and celebrities promoting Los Angeles.

Sharp Marketing announces an unprecedented program to raise awareness about health and lifestyle choices that affect the Latino population. Salud con Sabor (Health with Flavor, Taste and Style), is a hip, unique, Latino healthy lifestyle and cultural event premiering at Los Angeles’ 16th Annual Fiesta Broadway on May 1, 2005.

Sally Ride and Hasbro, Inc. announced that the registration deadline for the third annual TOYchallenge has been extended to January 7, 2005. The mission of this fun-fueled toy- and game-design competition is to motivate kids, especially girls, to pursue science engineering education and careers. Hasbro has been the program’s presenting sponsor since its inception. Sigma Xi, The Scientific Research Society serves as a principal sponsor for the second year in a row.

Ford spread holiday cheer by surprising two families in need and one lucky audience member with two all-new 2005 Ford Freestyles and a 2005 Ford Five Hundred sedan on Univision Network’s top-rated “Sábado Gigante’s” Christmas Special.

Burger King Corporation announced its partnership with Latin music idols Pilar Montenegro and Obie Bermúdez to launch the Un día A TU MANERASM consumer sweepstakes.

Scholastic Entertainment announced partnerships with seven leading national organizations to help translate the excitement of the TV series into meaningful, community-based activities and events across the country. Among the growing list of key organizations that have committed to this effort are: The ASPIRA Association, Inc., the Cuban American National Council, the Hispanic Federation, the National Center for Family Literacy, the National Latino Children’s Institute, the National Recreation and Park Association, and Reading Is Fundamental, Inc.