Public Relations

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2018 National ¡Bravo! Awards, the most prestigious awards in Hispanic marketing & communications recognizing the industry’s finest campaigns across several categories.

Companies in Latin America will soon have access to national reputation rankings through which they will be able to measure their positioning facing different audiences, thanks to a partnership between Reputation Institute, a global consulting firm and Newlink, a collaborative consulting firm in South Florida with offices in Latin America, United States, and Europe.

The agency will be renamed Republica Havas and will remain headquartered in Miami, with expansion plans to other key U.S. markets including New York, Chicago and Los Angeles.

Set under the stars on a rooftop in downtown Los Angeles, the Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) will be awarding next week scholarships and recognizing a national organization, an actress from Netflix’s Orange is the New Black, and a Pulitzer prize-winning Hispanic journalist, all who are using their platforms to educate and uplift the Latino community.

A new survey data, recently released from the boutique PR firm Bospar, turned an eye on the ethics of the PR industry. The survey revealed how many PR professionals are willing to cross ethical boundaries to secure coverage. The survey zeroed in on PR professionals to determine where they draw the line between right and wrong.

Aida E. Rosario has been named Director of Community and Communications for Telemundo 47.

Ana G. Méndez University System (AGMUS) has been awarded the 2018 Excellence in New Communications Award in the Communications, Communities and Collaboration – Academic Division by the Society for New Communications Research of The Conference Board (SNCR) for the Tu Tienes Valor (You Have Courage) campaign.

ROX United of UNITED COLLECTIVE, recently tapped Alicia Lee, as Brand Director, to build brand strategy and elevate consumer engagement and activation initiatives for their core clients.

Republicad announced the appointment of marketing industry executive Jeannette Xenodakis as media director.

The Hispanic Public Relations Association, Los Angeles chapter (HPRA-LA) is accepting applications for the 2018 Scholarship Program.

Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.

Miami-based independent marketing communications firm CCOM Group announced the rebranding of its business to represent the fluent and ‘always-on’ nature of today’s culture and the agency’s relentless effort to help clients authentically navigate this new and evolved space.

Republica commemorates a decade of trust and partnership with Sedano’s Supermarkets, one of America’s leading independent grocers, and the largest Hispanic retailer in the country.

This week at Hispanicize in Miami, Richard Edelman President & Chief Executive Office  presented “The State of Trust Among Hispanics”.

Republica announced the promotion of Ana Echenique to the role of director, communications. In her new post, Echenique will lead all aspects of the agency’s communications practice, including public relations strategy, influencer engagement, and media relations.

Natalie Boden, Founder & President of BODEN has been selected to the ColorComm, Inc. Board. ColorComm, Inc. is a company focused on advancing the visibility and accomplishments of women of color in communications.

Republica took home top honors at the American Advertising Federation’s American Advertising Awards Miami. The Miami-headquartered agency was recognized for its work for clients Toyota Motor North America, Sedano’s Supermarkets, The Tank Brewing Co., Plasencia Cigars, and pro bono client, Amigos For Kids. The event was held at Light Box at Goldman Warehouse in the Wynwood Arts District.

Burson-Marsteller announced Jonathan Stern has joined the company as Managing Director and Market Leader of the firm’s Miami office, which serves the Florida market and is a key component of the firm’s Latin America business. 

The top types of brand-unsafe content that marketers said they or their brands had been exposed to were disasters/tragedies (39%), divisive politics (39%) and fake news (39%). However, almost one-third also said their content had appeared too closely to that of a competitor, underscoring how broad a definition respondents had about unsafe content.

The recent outcry about headline speakers at CES ignited another round of debate and discussion about our industry’s diversity/gender equality issues. Yes, it would have been better had there been a more diverse slate of CES presenters. And all conference and event planners — including the ANA — need to ensure that we practice what we preach. I know we don’t always get it right, so we need to do a better job to create agendas inspired by a diverse slate of speakers.  By Bob Liodice, CEO, ANA