Public Relations

Republica announced today that it has been selected as the global strategic agency for Azamara Club Cruises, a ​subsidiary ​of ​Royal Caribbean Cruises, Ltd. As part of the assignment, Republica will lead myriad initiatives encompassing strategy, creative, media, digital, and social for the project launching Azamara’s new ship, the Azamara Pursuit.

Burson-Marsteller and TSE Consulting, have published their second annual “Olympic Sports Social Media Ranking,” which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.

Republica partnered with non-profit organization, Amigos For Kids, to create a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.

Newlink announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas.

The California Milk Processor Board (CMPB), creators of the iconic got milk? campaign, has announced that they are consolidating advertising efforts to a single agency – GALLEGOS United.

Latin2Latin Marketing + Communications, (L2L), has much to celebrate as 2017 winds down, including double-digit expansion, a 10th anniversary and being named the U.S. agency of record (AOR) for Ana G. Méndez University System (AGMUS

Republica marks its 11th anniversary having recently won a total of 27 industry awards, including three National ADDY Awards, nine W³ Awards, and 15 Davey Awards. The awards honor excellence in creative, social and digital.

Univision Communications Inc. (UCI) launched the Univision Foundation, a non-profit public charity with the mission of promoting the well-being of the Hispanic and multicultural communities served by UCI’s owned and operated platforms and partner organizations.

As a researcher who has worked in the sample industry for over a decade, I was surprised that I had never asked myself the question, “why do people take online surveys?” It’s a practice that we just kind of take for granted in our industry. Researchers often assume that the primary driver is incentives, as every panel gives some sort of incentive to panelists to encourage participation. But because the incentives are small, there must be a more fundamental reason people take the time to check a few boxes.  By Mario X. Carrasco – Co-Founder and Principal of ThinkNow Research

Over the last few months I’ve had the opportunity to speak with close to 50  marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions.  The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies.  Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor.

In marketing circles, the current construct for developing a strategy revolves around paid, earned and owned media.  This is a useful model to start with, but  it doesn’t provide enough granularity around timing.  A strong strategy for marketing campaign development requires you think how these three areas interact and at what time you should be launching each phase.

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2017 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.

It’s a big marketing move for SeaWorld Parks and Entertainment as it seeks to build its share of Hispanic vacationers and local visitors through direct Spanish-language communication — something never done before on a major level. BY Adam R Jacobson, for HispanicAd      

The awards, sponsored by the PR Council in partnership with PRWeek, honor excellence in leadership and promoting diversity and inclusion within the communications sector.

The communications team at Hyundai Motor America has added Hyundai Brandon Ramirez as the senior group manager of Product Communications.

Republica announced the appointment of Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations.

Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI’s portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.

The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).

The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.  By Bill Duggan, Group EVP, ANA

No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.