GLR Networks announces Maria Celeste Arrarás as the newest addition to its talent line-up.
Radio
Will SMART Radio Operators ditch Spanish-Language formats to better serve Hispanics?
Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami. By Adam R Jacobson. To read more CLICK above on El Blog
50% of Latinos between the ages of 14-34 seek Bilingual/Bicultural content.
The Maximo Report reveals nearly 50% of NGLs seek more bilingual/bicultural programming and over 30% look for ‘mainstream’ English-only content. NGLs hunger for more bi-lingual, bi-cultural programming, specifically content where “they are the star”, “their lives, entertainment interests and issues are authentically represented” and “their American and Latino sides meet”.
Jorge Flo named PRISA Radio’s Director of Music for America.
Jorge Flo has been named PRISA Radio’s Director of Music for America. With this appointment a boost is given to the development of music products, both on digital and analog platforms, in the Americas.
LER launches National Spanish-Language Radio Advertising Network.
LER, a wholly-owned subsidiary of Entravision Communications Corporation and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.
