Radio

Univision Radio announced the appointment of Felix Perez as general manager of Univision Radio New York.

Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks. DOWNLOAD Report Here.

I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market.

Ipsos OTX MediaCT has undertaken an on-going evaluation of radio campaigns in partnership with Katz Marketing Solutions. The first release of the results provide a compelling story for radio as exposure to the campaigns had a positive impact on consumer’s at all stages of the purchase funnel.

Hispanic Radio Today 2011 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences to both English- and Spanish-language formats are huge spenders in many key retail categories. DOWNLOAD Report Here.

Accordng to Radio Inc, in an SEC 8K filing for Spanish Broadcasting System (SBS) on September 28, 2011, Marko Radlovic resigned as the Chief Revenue Officer of the radio segment division of Spanish Broadcasting System and General Manager and Senior Vice President of the Los Angeles radio market.” There was nothing in the filing about a replacement for Radlovic. He was hired in 2005.

Entravision Communications Corporation announced the launch of “Contacto Directo con Jenni Rivera,” a radio program starring Mexican-American regional music star Jenni Rivera that will begin airing in October on 13 of Entravision’s radio properties across the U.S. The radio talk show was developed for the growing audience of Latina women across the U.S. and will cover a range of topics, including entertainment, relationships, fashion and pop-culture. “Contacto Directo con Jenni Rivera” is available for Spanish-language syndication on radio stations throughout the U.S. and will be sold on a network basis exclusively by LER.

In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car.

Arbitron has released their 2011 Arbitron Market Ranking and have offered a comparison with 2010. DOWNLOAD CHART HERE.

GLR Networks announces Pedro Sevcec as the newest addition to its talent line-up.