Radio

Another first for the awards was the presentation of an award for the same spot in two different categories. Lapiz, a subsidiary of Leo Burnett Worldwide, won for Procter & Gamble’s Bounty, originally produced in Spanish and then in English.

Entravision Communications Corporation announced that it was recognized by monitorLATINO with two distinguished awards for Excellence in Radio. Entravision received the awards at the Premios monitorLATINO 2010 la Música ceremony held on August 18 during the monitorLATINO 2010 Convención in Guadalajara, Mexico.

The radio industry will see its over-the-air revenues in 2010 climb 4.4 percent over last year to $13.93 billion, with another $459.3 million in revenues coming from digital and online sources, according to a revised forecast issued from BIA/Kelsey.

Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.

Citadel Media announced the launch of 10 new networks designed to provide advertisers with more targeted audiences and prime inventory during key dayparts. The nationwide networks will consolidate similar station formats within the network’s lineup based on consumer behavior while maximizing top market distribution and providing increased average ratings.

According to Radio Ink, Bustos Media has reached the end of the road, as the company files to transfer its radio and television licenses to NAP Broadcast Holding, named for senior lenders NewStart, Atalaya, and Prudential.

Radio Ink was tipped to an internal memo telling staff about the decision, and outgoing CEO Amador Bustos, who along with VP/Operations John Bustos has resigned as part of the merger agreement, confirms that the memo is genuine.