Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S. DOWNLOAD REPORT HERE.
Radio
Hispanic Radio Today 2009 Study.
Arbitron Inc. announced that the Hispanic Radio Today 2009, How America Listens to Radio has released and are available on Arbitron.com. Both of these studies feature Portable People Meter (PPM) data information for the first time. DOWNLOAD STUDY HERE.
Arbitron expands and enhances Radio Advisory Council to better reflect Industry Priorities.
Arbitron Inc. announced that it is expanding and enhancing its Arbitron Radio Advisory Council. The Arbitron Radio Advisory Council will add new positions for Network Radio, Digital Radio and Public Radio and expanded representation for Diary markets, and Urban and Spanish Language broadcasters.
Court orders SBS to encode for PPM.
According to Radio Business Report, Arbitron announced late Thursday that a state court in New York has ordered Spanish Broadcasting System to resume encoding for the Portable People Meter (PPM) system in the New York Metro and four other markets across the country. Arbitron claims that it has contracts in place which require the SBS stations to encode for PPM.
Lotus Entravision Reps adds San Diego radio stations.
Lotus Entravision Reps (LER) announced it has added new radio stations owned by MVS Radio, XOCL-FM/La Mejor and XGLX-FM/Exa in San Diego, to their portfolio.
Cecil Heftel passes.
According to Radio Ink, Cecil Heftel, the pioneering founder of Heftel Broadcasting — which in 1999 became Hispanic Broadcasting Corp. — died of natural causes yesterday in San Diego. An interesting footnote is that Cecil Heftel is also credited for paying the highest amount for any AM / FM radio properties regardless of language at the time when he purchased KTNQ-AM/KLVE-FM the top Spanish language station in Los Angeles or a reported $40 million, which were owned and operated by the Liberman brothers.
The radio division of Grupo PRISA presents Union Radio.
Unión Radio presented in Miami its global Spanish language information and entertainment platform to an audience of media buyers, advertising agency representatives and clients. 26 million people worldwide listen to Union Radio’s programming in over 1,222 stations each day, and 11 million people visit their websites.
How U.S. Adults Use Radio & Other Forms of Audio: an Observational Study.
This study’s key finding centers on the observation that broadcast radio, one of the oldest forms of mass communication, is second only to live television as the leading advertising-based media platform and continues to play a major media role to all ages today. DOWNLOAD HERE.
The radio division of Grupo PRISA presents Union Radio.
Next Thursday January 28th, Union Radio will present its programming lineup that attracts 26 million people every day across its network of 1,222 stations to the Pan-regional advertising professionals in Miami.
