Eastlan Ratings has joined with Bustos Media and Radio Campesina, in launching an initiative to work collaboratively in the design of a new radio ratings product focused exclusively on the understanding the impact of Hispanic radio listeners.
Radio
Minority Commercial Radio Ownership in 2009: FCC Licensing and Consolidation Policies.
Minority radio ownership has remained virtually unchanged since 2007 even as the number of FCC-licensed stations has increased, according to a study released by the Minority Media and Telecommunications Council (MMTC). Download report here.
Spanish Language Radio’s Unique History
In Celebration of Hispanic Heritage month, Arbitron is proud to debut a new study created in partnership with the Center for Spanish Language Media at the University of North Texas. The Center, run by Dr. Alan Albarran, PhD., is housed within UNT’s award winning Department of Radio, Television and Film, recognized as one of the nation’s top eight programs for broadcasting and film.
Arbitron honors Excellence in Radio at ANA Multicultural Conference.
Arbitron Inc. honored Comcast and Grupo Gallegos as Radio Grand Prize Winners at the Multicultural Excellence Awards held at the 11th Annual ANA Multicultural and Diversity Conference in Phoenix, Arizona at the Arizona Biltmore Resort and Spa. Arbitron worked closely with the ANA to introduce a new category in 2009 highlighting exceptional work in radio advertising.
Arbitron plans to increase Sample Size across all PPM Markets.
Arbitron Inc. (ARB) announced its implementation strategy to increase sample sizes in its Portable People Meter (PPM) markets. The Company now plans to increase sample targets by ten percent in the important advertising demographic of Persons aged 18-54 by mid-year 2011.
