Arbitron Inc. released its annual radio industry study, Radio Today 2009 Edition. This is the first annual report that includes Portable People Meter (PPM) data from several major markets as well as Diary data. Download report here.
Radio
Multichannel trend report uncovers Marketing Opportunities.
According to Epsilon Targeting, the newly formed data division of Epsilon, online sales continue to grow and certain product categories remain popular among consumers despite a challenging economy.
Puerto Rico Radio Today 2009.
Puerto Rico Radio Today examines listening in Puerto Rico to paint a fascinating picture of the radio audience by region and across the entire island. The study, available in both English and Spanish, looks at listening by age, sex, listening time, listening location and formats to illustrate the role radio plays in the daily life of the 14th most populous market in the U.S.
Woodie named President of Lotus Entravision Reps.
Phil Woodie has been named President of Lotus Entravision Reps (LER) and will be based out of the LER office in New York. Mary Hawley who was the President of the company, assumes the important role of Western Regional Sales Manager based in the LER Los Angeles office to maximize the opportunities in the region and the Los Angeles office to the company.
Hispanic Homes in U.S. show largest growth for 2009-2010 TV Season.
Nielsen estimates a continued increase of Hispanic TV homes (2.3%) in comparison to total U.S. TV homes (0.3%) for the 2009-2010 TV season. Similar to Total TV homes, modest growth is estimated among African American and Asian homes as both will increase by less than 1% over last year.
Polito Vega celebrates 50 years on the Radio in NYC.
Spanish Broadcasting System (SBS) announced that Polito Vega, better known as the “King of Radio,” will be honored for his 50 years on radio with a two day concert series organized by WPAT- 93.1 FM Amor and WSKQ- 97.9 FM Mega.
