British private equity firm 3i is to build a 16.2 percent stake in Spanish radio group Union Radio, paying owners Grupo PRISA and Godo 225 million euros ($324 million) to do so.
Radio
Entravision acquires WNUE-FM in Orlando.
Entravision Communications Corporation announced that it has entered into a definitive agreement to acquire Spanish-language radio station WNUE-FM serving the Orlando, Florida market from Mega Communications for an aggregate purchase price of approximately $24 million.
Arbitron to delay commercialization of PPM in NY, LA, Chicago San Francisco and Dallas.
Arbitron Inc. announced that it will delay the commercialization of its Portable People Meter (PPM) radio ratings service in nine markets. New York, Nassau–Suffolk and Middlesex–Somerset–Union will be delayed by nine months; Los Angeles, Riverside and Chicago by six months; and San Francisco, San Jose and Dallas by three months.
Network Radio Today 2007.
Network Radio Today offers a window into the world of national radio and its listeners, as well as an introduction to RADAR, the national radio ratings service that is the “gold standard” of measurement for national radio listening and network radio audiences.
Planning & Buying radio advertising in a PPM World.
Your GRP goals will change in an electronically measured era. Download this brochure (PDF) to see how the Arbitron PPM might change the way you plan and buy radio.
All P1s Are Not Created Equal.
For over a decade the radio industry has focused on P1, or first preference, listeners—those who listen most to a station. In the Diary world, a rule-of-thumb says that P1s represent 33% of a radio station’s cume and 70% of its Average Quarter-Hour (AQH) audience.
Urban Radio in the PPM World.
Urban radio has an unmatched ability to reach and motivate African American consumers on behalf of advertisers and marketers, according to a new presentation by ROI Media Solutions that debuted at Interep’s 9th Annual “Power of Urban Radio Symposium.”
