Alcohol industry spending on radio advertising decreased by 38 percent between 2001 and 2006, but more than a third of alcohol radio ads in 2006 were still more likely to be heard by underage youth than adults on a per capita basis, according to a monitoring report released from the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.
Radio
SBS’s ‘El Papichulo’ swims across Hudson River.
Spanish Broadcasting System and WSKQ La MEGA 97.9 FM announced the hit morning show, “El Vacilón de la Mañana,” was transmitting live on Thursday August 30 from the banks of the Hudson River. During the broadcast, DJ Leo Miches Amador, also known as “El Papichulo,” bravely swam across the river.
Internet Radio has a Future.
Earlier this year a considerable shadow was cast over the Internet radio industry. SoundExchange, the organization tasked with collecting and distributing digital performance royalties, set a royalty fee regime for webcasters that many in the industry thought so prohibitive it would put smaller Internet radio stations out of business.
Arbitron Releases First Houston PPM – Hispanics & African-Americans have highest TSL.
Arbitron Inc. released the first “currency” radio ratings from the Houston Portable People Meter radio ratings service, bringing the second U.S. radio market into the era of electronic measurement.
Border Media Partners announces management change.
Border Media Partners (BMP) announced important management changes and a major investment in the company. Effective July 1, Jeffrey T. Hinson has been appointed President and CEO of Border Media and Tom Castro, the company’s founder, was named Vice Chairman of the Board.
