ABC Radio Networks announced an exclusive agreement to create a weekly two-hour syndicated radio program hosted by Puerto Rican Reggaetón sensation Daddy Yankee. This new enterprise underscores the network’s commitment to develop quality programming for the fastest-growing segment of the United States population.
Radio
Miami Radio Personality Runs For Mayor — But Off The Air.
Spanish Broadcasting System, Inc. announced that Enrique Santos, co-host of the popular morning show El Vacilon de la Manana airing weekdays from 6:00 to 11:00 a.m. on Miami’s WXDJ-FM (“El Zol 95”), has decided to run for the office of Mayor of the City of Miami.
Political Radio Ads Give Citizens Hope In The Government.
For years, politicians have relied upon various media outlets to relay their campaign messages to potential voters. One outlet that receives little interest from researchers but remains a ubiquitous media presence in American life, including political campaigns at every level of the governmental spectrum, is radio. New research from the University of Missouri-Columbia shows that while the general public may have less exposure to radio than to television ads, radio ads are more likely to provide citizens with greater optimism in the political process.
Arbitron Response Rate Spring 2005 Radio Survey.
Arbitron Inc. released a summary of response rates, consent rates and return rates for the 296 markets measured in the Spring 2005 survey.
Arbitron Creates Advertiser / Agency Advisory Council.
Arbitron Inc. announced that it will establish an Advertiser / Agency Advisory Council as a standing forum for collaboration with advertisers and their agencies.
Grupo Prisa Entering So. California Radio Market.
According to Radio & Records magazine, the FCC on Friday granted permission to GLR Networks to deliver Spanish-language programming to XTRA-AM/Tijuana-San Diego — a step in the expected transfer of control of the 690 kHz powerhouse’s programming and sales agreements from Clear Channel to Madrid-based Grupo Prisa S.A., which will later acquire the station outright through a Mexican subsidiary.