Navigauge released an analysis of radio station audience behavior in and around commercial breaks. The study is the media industrys first independent analysis (using completely passive electronic monitoring) of how commercial stopset structure affects listener retention during and after the breaks. Over 46,000 stopsets and more than 127,000 commercials were examined over a three-month period.
Radio
The Arbitron Power of Hispanic Consumers Study 2004.
Demographics and top markets for the U.S. Hispanic population. The report outlines opportunities in this fast-growing $686 billion dollar market.
Media Monitors AirCheck Radio Spots
Top radio commercials that ran January 17 – 23, 2005
2004 Top 10 Radio Spots
AirCheck summary of the Top 10 spots in 2004 for Hispanic, National and News categories. Additionally, the 2004 Top 10 national cellular, department store and restaurants spots. Univision Communications, Sears, McDonald’s, Verizon Wireless, Cingular Wireless and TeleFutura dominate the Top 10 Hispanic spots than radio on radio in 2004.
Top 10 Radio Spots
Weekly Top 10 Radio Spots for Hispanic, National, Sports and Hip-hop stations.
