Research

2021 Hispanic Market Guide – Available for Download for FREE

Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

2021 Population Estimates Available for the Nation, States and Puerto Rico

According to the U.S. Census Bureau’s Vintage 2021 the population of the United States grew in the past year by 392,665, or 0.1%, the lowest rate since the nation’s founding. The slow rate of growth can be attributed to decreased net international migration, decreased fertility, and increased mortality due in part to the COVID-19 pandemic.

Redefining Research In An Identity Economy

While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are resigning from their jobs by the millions for more meaningful work.

Being seen on screen 2021 {REPORT]

As platforms diversify—and populations in our communities evolve—audiences are expecting the stories they see and hear across media to reflect their diverse voices and experiences.

50% of Marketers Feature LGBTQ+ Casting In Ads [REPORT]

The report, “LGBTQ+ Marketing Inclusion” was the first of its kind and, despite the lack of previous data, the ANA said the results were a positive indicator of overall LGBTQ+ marketing inclusion.

The economic state of Latinos in America

Latinos make up 18.4 percent of the US population and 17.3 percent of the US labor force, a share forecast to rise more than 30 percent by 2060. Latinos start more businesses and have higher rates of intergenerational mobility, and their share of skilled and higher-paid occupations has increased in the past decade. As a population, they increasingly embody—in spirit and reality—the American dream that hard work pays off and each successive generation will be better off than the one before.

What Marketers Don’t Know About People With Disabilities

People with disabilities are often seen as folks who need to be saved, which is a misconception. Some companies, in their rush to save the day, focus so heavily on accessibility that they overlook what it means to be inclusive. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities and discovered these amazing stats.

Five Essential Points for CX Measurement Success [REPORT]

Learn how you can simplify the complexity of customer experience and unlock a successful CX measurement approach.

Multicultural Consumers and their Relationship with Plant-Based Food & Beverage

Danone North America released new research exploring the relationship between multicultural audiences and plant-based products.

Tackling conspiracy theories [REPORT]

Conspiracy Theories have recently been top of mind, with many considering that their impact on areas such as vaccine uptake are having serious societal consequences. But while there has been significant research into the possible causes, as well as who develops and perpetuates them, there has been little investigation into the wider public’s relationship with them. Until now.

Barriers to Representative Advertising [REPORT]

Advertising has the power to shape ourworld. When done well, it reflects our innermost desires, feeds our greatest aspirations, and fuels our feelings of hope and belonging.

What Makes Life Meaningful? Views From 17 Advanced Economies [REPORT]

What do people value in life? How much of what gives people satisfaction in their lives is fundamental and shared across cultures, and how much is unique to a given society? To understand these and other issues, Pew Research Center posed an open-ended question about the meaning of life to nearly 19,000 adults across 17 advanced economies.

The World Population Pyramid (1950-2100)

Visualizing the World’s Population Pyramid (1950-2100)

Univision announces Consumer Behavior Data as Performance Currency for Major TV Ad Buys

Univision Communications Inc. and Mediahub announced a groundbreaking partnership with EDO, Inc. and datafuelX to leverage proprietary consumer behavior data to predict engagement performance for advertiser campaigns across Univision’s linear networks.

Population Boom: Charting How We Got to Nearly 8 Billion People

Today, the global population is estimated to sit at 7.91 billion people.

Hispanic Representation in Ad Industry Still Lags Behind Where It Should Be

The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity!  By Bill Duggan, Group EVP at Association of National Advertisers (ANA)

Inflation has risen around the world, but the U.S. has seen one of the biggest increases

Americans who have been to the grocery store lately or started their holiday shopping may have noticed that consumer prices have spiked. The annual rate of inflation in the United States hit 6.2% in October 2021, the highest in more than three decades, as measured by the Consumer Price Index (CPI). Other inflation metrics also have shown significant increases in recent months, though not to the same extent as the CPI.

What will consumer spending look like this festive season?

We explore consumer spending intentions across four categories for this holiday season, compared to previous seasons.

2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend [REPORT]

The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.

Portraits of Change: The New Economy [REPORT]

We’re still experiencing change from the pandemic as new consumer behaviors ripple through multiple sectors, some that will be with us for a long time. And new technologies and economic trends have sprung up as a result.

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