Research

The telephone survey found that 84 percent of Hispanic adults surveyed expect their family’s financial situation to improve in the next four years. More precisely, six in ten (60 percent) strongly agree and 24 percent somewhat agree. Among respondents employed full time, over eight in ten (85 percent) feel confident about their job security. Respondents also expressed confidence in their ability to retire comfortably. Two-thirds of Hispanic adults surveyed feel confident that they will retire without drawbacks, compared to just half (52 percent) from the general population.

For many years I have conducted qualitative research with Latino women and have generally found that they are very willing to yield to their children’s requests for purchases, even if these are non-essential. I have had the suspicion that this is particularly true of Hispanic women in comparison to other mothers but have not had the quantitative data to explore this idea. By Felipe Korzenny, Ph.D.

The Essential Economy Council released a new study that has national implications for the debate on U.S. immigration reform as it measured the economic value of industry sectors that commonly employ immigrants. The Georgia-focused study reported that industry sectors like poultry, agribusiness, dining and hospitality contributed 12% or $49 billion of the States GDP in 2010 while their employees paid $114 million in sales tax in 2011.

This Sunday is the Oscars, where all of Hollywood will gather to celebrate the year’s accomplishments in film. And when it comes to cinema, Tr3s’s research has shown that Hispanics are major movie buffs. By Insight Tr3s

LatinWorks and EthniFacts have joined forces to field a deeper investigation of U.S. Latino Culture and shed new light into what the future may hold for marketers. The report is the result of an extensive national survey of US Latinos and is titled The PLUS+ Identity — Shifting Paradigms and the Future of Latino Culture in the US.

This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2011 American Community Survey (ACS).

Second-generation Americans—the 20 million adult U.S.-born children of immigrants—are substantially better off than immigrants themselves on key measures of socioeconomic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll.

While the Hispanic population is growing at a fast pace in the US – and with them their purchasing power – it seems in the last few years much of the focus has been on Latinas, neglecting an equally important Hispanic shopper…Hispanic men. Indeed, according to latest research from Mintel, some 42% of Hispanic men and more than half (55%) of Hispanic dads are the top decision maker on the purchases made in their household.

It’s Fashion Week in New York: the tents are up at Lincoln Center and the style-obsessed are taking note of what will be in and out this fall. As part of its newly released 2012 study “Hispanic Adult Millennials Living the ‘Next Normal’: Age of Uncertainty,” Tr3s took a close look at the fashion preferences and habits of Latino young adults. By Insight Tr3s

Reaching Everyone in Your Intended Audience – the Impossible Dream?

Second-generation Americans—-the 20 million adult U.S.-born children of immigrants—-are substantially better off than immigrants themselves on key measures of socio-economic attainment, according to a new Pew Research Center analysis of U.S. Census Bureau data. They have higher incomes; more are college graduates and homeowners; and fewer live in poverty. In all of these measures, their characteristics resemble those of the full U.S. adult population.

Content that was once primarily accessed by consumers on their PCs, is shifting to mobile devices. According to the Connected Intelligence Application and Convergence Report from global information company, The NPD Group, 37 percent of consumers who used to access content on their PCs switched to their tablets and smartphones.

During the last 50 years, the foreign-born population of the United States has undergone dramatic changes in size, origins and geographic distribution. How do we know about America’s foreign-born? This new infographic provides a statistical snapshot of our foreign-born population from the American Community Survey and the decennial censuses.

Puerto Rico’s population is declining. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Puerto Rico’s population is dropping. Faced with a deteriorating economy, increased poverty and a swelling crime rate, many citizens are fleeing the island for the U.S. mainland. In a four-part series, Morning Edition explores this phenomenon, and how Puerto Rico’s troubles are affecting its people and other Americans in unexpected ways. Courtesy of NPR

Latin Americans are hungry for new product options—more so than others around the world. Eighty percent of survey respondents with Internet access from Latin America say they like when manufacturers offer new products, well above the global average of 63 percent. And more than half (56%) are willing to pay a higher price, which is also above the global average (39%).