Research

Nearly two-thirds of the 5.4 million legal immigrants from Mexico are not citizens of the United States, even though they are eligible to naturalize. Their rate of naturalization—-36%—-is only half that of legal immigrants from all other countries combined, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center.

With an aging population and a generation of young adults struggling to achieve financial independence, the burdens and responsibilities of middle-aged Americans are increasing. Nearly half (47%) of adults in their 40s and 50s have a parent age 65 or older and are either raising a young child or financially supporting a grown child (age 18 or older). And about one-in-seven middle-aged adults (15%) is providing financial support to both an aging parent and a child.

American same-sex partnered households have significant spending power. In fact, same-sex partnered households make 16 percent more shopping trips than the average U.S. household each year (173 average shopping trips vs. 149 average shopping trips for total U.S. households), according to a recent Nielsen report measuring the shopping habits of U.S. lesbian, gay, bisexual and transgender (LGBT) households.

A new report, Homeownership Among the Foreign-Born Population: 2011, released, examines the homeownership and renter status among foreign-born households based on data from the 2011 American Community Survey.

The number of unauthorized immigrants living in the U.S. also grew during the last decade, rising from 8.4 million in 2000 to 11.1 million in 2011. However, this population peaked at 12 million in 2007, then fell to 11.1 million in 2009. It has remained at that level through 2011, the last year for which an estimate is available (Passel and Cohn, 2012).

Overall attendance to new release movies was on par with a year ago (6.8 movies per person on average, compared with 6.9 in 2011), while moviegoing increased among Hispanics (12%), people aged 25-34 (7%), youths 12-17 (3%) and males (3%). Although there were slightly more female moviegoers than male moviegoers in 2012 (51% and 49%, respectively), men accounted for 55 percent of theatrical attendance.

The number of doctors and teachers who left Puerto Rico for the U.S. mainland in quadrupled in a year, according to Census Bureau figures that shed stark light on the so-called “brain drain” from the island. Courtesy of Caribbean Business

Orlando, Miami, and New York were among the top 10 destinations for Hispanic travelers last year, according to 2012 booking data from Hotels.com.

The American Veterinary Medical Association (AVMA) recently released its U.S. Pet Ownership & Demographics Sourcebook, which revealed that New York ranks 49th for pet ownership with 50.6 percent of households owning a pet.

The rise of the multifunctional device is perhaps epitomized by the smartphone—it’s a phone, computer, web browser, camera and gaming platform folded into one device that fits in your pocket. For many consumers, all of that functionality has obviated the need for a number of single-function devices, a trend reflected in an October 2012 survey by Accenture of internet users in 11 countries: Brazil, China, France, Germany, India, Japan, Russia, South Africa, Sweden, the UK and the US.

The 18-24 year-old consumer demographic consumes media where it can, when it can. Nearly half the viewers in this demo grab their smartphones at least once per day while watching TV, topping any other group.

The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace.

A new Nielsen Category Shopping Fundamentals study explores the U.S. consumer’s mindset when it comes to purchasing alcoholic beverages. How do they plan? How engaged are they? What influences them?

The holiday season is a time for gathering and celebrating with friends and family, gifts giving, reflection and thanks. To commemorate this time of year, the U.S. Census Bureau presents the following holiday-related facts and figures from its collection of statistics.

With Arbitron assets, Nielsen intends to further expand its “Watch” segment’s audience measurement across screens and forms of listening.

Lapiz, the marketing agency for emerging cultures that is part of Leo Burnett, released a new consumer research study, LatinoShop. According to the study, Latinos view shopping much differently than their non-Latino counterparts. For Latinos, shopping is not a process or a chore; it’s an experience – a multisource, multisensorial and multigenerational experience that provides retailers and marketers with a wide range of opportunities to engage.

The U.S. population will be considerably older and more racially and ethnically diverse by 2060, according to projections released by the U.S. Census Bureau. These projections of the nation’s population by age, sex, race and Hispanic origin, which cover the 2012-2060 period, are the first set of population projections based on the 2010 Census.

December often brings family and friends together at home for the holidays and a recent Prosper Insights analysis of American Pulse data finds that these pillars of the season are leading factors in what drives Americans’ happiness throughout the year.

Sixty-five percent of U.S. Hispanics are Millenials, ages 22 to 35, and, consequently, significantly influence the ethnic group’s overall eating attitudes and behaviors, according to The NPD Group, a global information company. NPD’s food and beverage market research finds that heritage plays an important role in food preparation for U.S. Hispanic Millennials as it does with U.S. Hispanics in general.