Research

AHAA: The Voice of Hispanic Marketing has released its third study in its Revenue Growth series revealing a positive connection between corporate Hispanic marketing and revenue growth specific for the Technology, Telecommunications and Entertainment categories. In fact, the data showed that Hispanic allocation alone explains about 30 percent of change in topline revenue growth among manufacturers of consumer hardware, software, content, and connectivity providers.

These tables provide information about computer and Internet use from the Current Population Survey (CPS) School Enrollment and Internet Use Supplement.

Play is a vital human activity. But in today’s fast-paced, bottom-line world, adults are pushed to age out of play. We place a premium on productivity, sparing less and less time for pursuits that don’t have specific goals attached. The paradox is that to compete successfully, we need to embrace purposeless activity—which stimulates imagination and creativity, key ingredients for innovation. So increasingly, adults will seek to balance out their busy lives with more unstructured time and recreational pursuits.

Many local merchants and multiple brick and mortar retailers complain that online merchants have an unfair advantage because many of them do not charge State and local taxes to purchasers. That is an interesting empirical question, particularly in the context of our multicultural society. By Felipe Korzenny, Ph.D.

Which shopper segment spends nearly 8 percent more on consumer packaged goods (CPG) than any other population and has particularly strong spending in the mass merchandise and club channels?

The Fourth of July ignites the start of the summer travel season. Whether it’s a few days at the beach, a trip to visit relatives in another state, or a couple of weeks in another country, summer trips are all about breaking routines and getting away from it all. So what does travel look like for Hispanic Millennials?

There are 2.9 million Latino households with a household income of $75,000 or more, according to the “Upscale Latino Consumers in the U.S.” report from Packaged Facts, accounting for a fifth of all Latino households.

Seven in 10 Americans believe the nation’s values have declined since 1940. Americans say political corruption, increased materialism, declining family values and a celebrity- obsessed culture have contributed to the decline in values.

Texas had eight of the 15 most rapidly growing large cities between Census Day (April 1, 2010) and July 1, 2011, according to population estimates for all of the nation’s incorporated cities and towns and minor civil divisions released by the U.S. Census Bureau.

Among the 50.7 million Hispanics in the United States, nearly two-thirds (65%), or 33 million, self-identify as being of Mexican origin, according to tabulations of the 2010 American Community Survey (ACS) by the Pew Hispanic Center, a project of the Pew Research Center. No other Hispanic subgroup rivals the size of the Mexican-origin population. Puerto Ricans, the nation’s second largest Hispanic origin group, make up just 9% of the total Hispanic population in the 50 states and the District of Columbia.

According to new U.S. Census Bureau population projections, by midcentury most world regions will resemble Europe, which in 2005 became the first major world region where the population 65 and older outnumbered those younger than 15.

New trends in nail care, dramatic eye looks, and the appeal of limited edition scents significantly bolstered sales in the 2011 U.S. personal care market, which exceeded $38 billion at the manufacturers’ level, surpassing pre-recession levels and representing robust growth of 4.2%, according to the recent Cosmetics & Toiletries USA report from global consulting and research firm Kline & Company.

A significant share of TV viewers are using PCs and mobile devices as second and third screens to access video content, according to the results of a cross-platform pilot test to be presented by Arbitron Inc. and the Coalition for Innovative Media Measurement (CIMM) at the Advertising Research Foundation Audience Measurement 7.0 conference in New York.