Research

As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.

On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group, and also known as Gen-Y). Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home, and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and retirement accounts beginning to take root, as well as those struggling with low-paying part-time jobs. They include a high-growth multicultural segment spearheaded by U.S.-born “fusionistas” who move effortlessly between their Latino heritage and the youth culture of America.

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.

The U.S. Census Bureau released a 2010 Census brief, Households and Families: 2010 , that showed interracial or interethnic opposite-sex married couple households grew by 28 percent over the decade from 7 percent in 2000 to 10 percent in 2010. States with higher percentages of couples of a different race or Hispanic origin in 2010 were primarily located in the western and southwestern parts of the United States, along with Hawaii and Alaska.

The extent to which the world has changed in the past couple of decades is astounding. The infusion of digital technology, new channels of communication, changes in household composition, the faster pace of living, and the radical transformation of social mores have left many of us feeling unbalanced and unsure of what’s coming next. For all the good it has brought, this dizzying maelstrom of change has also pushed aside a number of things we value, including a meaningful connection to the natural world and a deep-seated sense of community.

The largest wave of immigration in history from a single country to the United States has come to a standstill. After four decades that brought 12 million current immigrants—more than half of whom came illegally—the net migration flow from Mexico to the United States has stopped—and may have reversed, according to a new analysis by the Pew Hispanic Center of multiple government data sets from both countries.

Gen Z, the fledgling generation that follows the Millennials, can be considered the first true mobile mavens: They will take for granted a world of smartphones, tablets and high-speed wireless Internet, untethered from the constraints of a landline or a traditional Internet connection.

Little has been written about U.S. Millennials as consumers. With this generation’s peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business.

In a world of rising urbanization, the degree of economic vigor that the economy of the United States derives from its cities is unmatched by any other region of the globe.

More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become a prominent actor in all aspects of American life, according to The State of the Hispanic Consumer: The Hispanic Market Imperative, released by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Latinos are a fundamental component to future business success, with a projected buying power of $1 trillion in 2010 expected to grow 50 percent to $1.5 trillion in 2015. DOWNLOAD Report Here.

Analyzes the growth of this group and compares their migration destinations with those of other segments of this age group and with the general population. DOWNLOAD Report Here

Infinite Dial 2012The American adoption of digital technologies continues at a furious pace. Check out the numbers in the latest edition of this landmark study from Arbitron and Edison Research. DOWNLOAD Report Here.

Time Inc. commissioned a study titled “A Biometric Day in the Life” to show how the proliferation of digital devices and platforms would affect the media consumption habits of “Digital Natives” (consumers who grew up with mobile technology as part of their everyday lives) and “Digital Immigrants” (who first learned about mobile technology in their adult lives).