Research

Last month I attended one of the best parties in L.A.  No, I’m not talking about the Oscars.  I’m talking about the Brisk Bodega-Star Wars Cantina party, presented by Brisk Tea. Now ostensibly the party was intended to present and offer party-goers samples of Brisk Tea.  But by partnering up with LucasFilm, Brisk was able to offer another element of intrigue at its party: an exhibition of art conceived by emerging, young artists, and based on the iconic characters from the “Star Wars” film.
 

Among the 50 fastest-growing metro areas over the last decade, only 24 of them were also among the 50 fastest growing since the 2010 Census. This is according to the first set of U.S. Census Bureau metropolitan statistical area, micropolitan statistical area and county population estimates to be published since the official 2010 Census population counts were released a year ago.

Univision Communications Inc. revealed the findings of the Univision QSR Landscape study exploring how quick service restaurants (QSRs) can expand their businesses by better addressing the needs and wants of the Hispanic community. The findings of the study, conducted in partnership with Burke, were discussed at a “Hispanic 411: Insights to Grow Your Business” webinar this week. VIEW Webinar Here.

GLR Networks announced coverage of Mexican 1st Division Soccer league super classic game Chivas de Guadalajara vs. America, this upcoming Sunday, April 8th at 6.30 pm ET / 3.30 pm PT.

Nearly four decades after the United States government mandated the use of the terms “Hispanic” or “Latino” to categorize Americans who trace their roots to Spanish-speaking countries, a new nationwide survey of Hispanic adults finds that these terms still haven’t been fully embraced by Hispanics themselves. A majority (51%) say they most often identify themselves by their family’s country of origin; just 24% say they prefer a pan-ethnic label. DOWNLOAD Report Here.

In 2011 with our national online data set we summed the number of hours per week that different cultural groups spend on different communication activities in English and in another language. By Felipe Korzenny, Ph.D.

uSamp introduced its proprietary Hispanic panel. The new panel debuts with more than 100,000 members – the result of creative and effective recruitment efforts – and complements uSamp’s global panel of some 7.5 million respondents.

Arbitron Inc. announced that it has entered into a settlement with the Attorney General of the State of California, the Los Angeles City Attorney and the San Francisco City Attorney, which has resolved all allegations against Arbitron in a lawsuit that was filed on March 21, 2012 in the Superior Court of the State of California, County of San Francisco relating to the marketing and commercialization of the Arbitron Portable People Meter™ (PPM™) radio ratings service in Los Angeles, Riverside-San Bernardino, Sacramento, San Diego, San Francisco and San Jose, California.

The nation’s urban population increased by 12.1 percent from 2000 to 2010, outpacing the nation’s overall growth rate of 9.7 percent for the same period, according to the U.S. Census Bureau. The Census Bureau released the new list of urban areas today based on 2010 Census results.

Two years after the U.S. labor market hit bottom, the economic recovery has yielded slow but steady gains in employment for all groups of workers. The gains, however, have varied across demographic groups, with Hispanics and Asians, in particular, experiencing a faster rate of growth in jobs than other groups. Their employment levels are higher now than just before the start of the Great Recession in December 2007, a milestone not yet reached by white and black workers. DOWNLOAD Report Here.

SPEAKING two languages rather than just one has obvious practical benefits in an increasingly globalized world. But in recent years, scientists have begun to show that the advantages of bilingualism are even more fundamental than being able to converse with a wider range of people. Being bilingual, it turns out, makes you smarter. It can have a profound effect on your brain, improving cognitive skills not related to language and even shielding against dementia in old age.

If there’s supposed to be a stigma attached to living with mom and dad through one’s late twenties or early thirties, today’s “boomerang generation” didn’t get that memo. Among the three-in-ten young adults ages 25 to 34 (29%) who’ve been in that situation during the rough economy of recent years, large majorities say they’re satisfied with their living arrangements (78%) and upbeat about their future finances (77%). DOWNLOAD Report Here.

What the real growth of Spanish speakers (not the relative growth) means to Media reach and effectiveness. Written by Miguel Gomez Winebrenner, Vice President, Cheskin Added Value.